Holiday season is coming. It’s a time of the year to be with those we love, both family and friends. It’s about stepping back from the frenetic pace of everyday life; about the pleasure that comes from taking the time to choose and give gifts. And if you’re thinking of giving The Glenlivet as a gift, it’s the perfect time to use our personalized label service.
The service is completely free, and couldn’t be easier to use: simply choose the expression of The Glenlivet you’d like to give (custom labels are available for 12, 15, and 18 year old bottles), select one of our label designs and add your personal message. We’ll have the label professionally printed and sent directly to you, ready to stick on your gift bottle.
All we ask is that you order your labels by Friday, December 4th. That way, we can be sure you receive them in time for the holiday season.
I get some great stuff in my inbox. I went ahead and ordered my “free” labels just to see them. I don’t have 5 bottles of 12 year-old Glenlivet at the moment but I am sipping on an 18 year old, paired with roasted almonds and white chocolate if you must know, and it’s pretty damn good even with out the gimmicky label.
I think that with our current state of recession woes liquor companies are thinking so far out of the box that I can’t begin to predict what will come next. Sure, I’ ve been given gifts of wine with personalized labels before, I’m not that blond, but I hadn’t seen these before.
And it made me think: We spend just as much on a bottle of wine, that will most likely be consumed on the same night when opened. A pricey single malt Scotch, starting at about $30, we think twice about buying and it can last for weeks in my house. So why wouldn’t we spend as much on a single malt Scotch as we do on wine? I don’t drink Scotch as often as wine, but I have no problem spending as much on single malt as I do a good Bordeaux. You?
So, even though I wouldn’t put this tacky label on a really good Bordeaux, I might do this. Why? It’s a marketing novelty. And we wine 101ers are all about novelty.