Hi Eve,
It was both fun and painful developing this newfangled, label-scanning mobile app … the fun part is being done. The feedback though from wine lovers so far is good. I hope you can use this in a story or news byte. Look forward to hearing from you when you have a moment.
Cheers,
Natalie
www.nataliemaclean.com
Game-changing technology allows you to instantly scan 150,000 wines in the liquor store: 
A new free mobile application will change the way wine lovers find, buy and enjoy wine this summer. The Natalie MacLean Wine Picks & Pairings app lets you use your smartphone camera to snap a picture of any bottle label bar code in the liquor store. With one click, you get tasting notes, scores, and food pairings.
“You’re in the liquor store wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel,” says Natalie MacLean, the editor of one of the largest wine web sites at www.nataliemaclean.com. She created the tool to make buying wine easier for consumers.
“Now you just point and click to find out if that shiraz actually is a good wine to go with your pepper steak, or if the sauvignon blanc would work with your grilled veggies. No more guesswork based on castles and critters.”
No more shopping lists either since you can scan the wines right in front of you in the store. The app’s key features allow you to:
– Instantly access tasting notes, scores, prices, recipes and food pairings
– Search 150,000 wines at liquor stores across the country
– Track your purchases in your virtual cellar with just a few clicks
– Create a wine journal with your own wine notes and pictures in the app
– Share your wines and pairings on Twitter and Facebook
The new Wine Picks & Pairings app is the next generation of Natalie’s mobile app. It’s the only wine app featured on Apple’s iTunes store under App Essentials for both “Food & Wine” and “Date Night.”
Fans use the app to get more than 700,000 wine picks and food pairing suggestions a month—the number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of 10 wine apps including reviews, cellar journals, recipes, food pairings, articles, blog posts, a wine glossary, a bi-weekly newsletter, a directory of wineries around the world and excerpts from Natalie’s bestselling book Red, White and Drunk All Over.
Download the free Natalie MacLean Wine Picks & Pairings app for iPod Touch or iPhone:
http://itunes.apple.com/us/app/nat-decants-wine-reviews-pairings/id353052386?mt=8
For BlackBerry, visit App World:
http://appworld.blackberry.com/webstore/content/10584
For Droid, Nexus One, Nokia, Windows 7 and other smartphones, use the mobilized web site here:
http://www.nataliemaclean.com/mobile
About Fluid Trends
Fluid Trends is an innovative provider of complete end-to-end mobile solutions that help users make sense of the latest trends in mobile technologies. They leverage the hottest distribution channels, and boost a brand’s mobile footprint by combining their industry knowledge, proven mobile development process and proprietary technology. The result: creative, high-quality, original mobile applications that suit their customers’ unique needs. To learn more about Fluid Trends, visit www.fluidtrends.com.
