MATT AND JEFF NICHOLS ANNOUNCE OPENING OF SIDES HARDWARE AND SHOES, A BROTHERS RESTAURANT

Doors Open for Full Service of Breakfast, Lunch and Dinner in Historic Los Olivos Building

Brothers Matt and Jeff Nichols, chefs and long time Santa Barbara County restaurateurs, have opened their new restaurant, Sides Hardware and Shoes, a Brothers Restaurant, at the former Side Street Café located at 2375 Alamo Pintado Avenue in Los Olivos, California, in the heart of the Santa Ynez Valley, on April 16, 2012.

Buzz on the restaurant brings enthusiasm for the restaurant’s launch of breakfast, lunch and dinner service, a wonderful addition to the small village of Los Olivos.
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From The Work Boot with Brothers “bacon steak” – a thick cut of  house-made applewood smoked maple bacon,  Huevos Rancheros and Cinnamon and Golden Raisin Beignets for breakfast; the Hammered Pig Sandwich of Fried Pork Tenderloin with Apple and Mustard Seed Slaw, Roasted Turkey Sandwich with Bacon and Guacamole on Herbed Focaccia,  a classic Brothers Burger and fresh Albacore Fish Tacos for lunch;  as well as Marinated Santa Barbara Olive Appetizer,  Fried Chicken with Mashed Potatoes, Lamb Sirloin with Herbed Gnocchi  and Salmon with Fingerlings, Pesto and Asparagus for dinner,  Sides Hardware and Shoes adds to the repertoire of Nichols dishes that have become a Los Olivos tradition among devoted locals and visitors over the past decade. Diners will enjoy the dessert menu of comfort sweets, including Pineapple Upside Down Cake, Macaroon Sandwiches and Mud Sundae with Hot Fudge, Caramel and Pecans, borrowing flavors from Brothers classic Mud Pie.

Jeff and Matt Nichols © Brie Cromer 2012

Matt and Jeff Nichols welcome Brothers’ alumni join to form a formidable operating team.  Leading the kitchen is Seth Nelson, Chef de Cuisine, and Pastry Chef Stephanie Jackson brings her talent to the dessert department.
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  The front of the house is capably handled by General Manager Brianna Cromer who oversees the complete running of the restaurant.

The name and concept of the new location is based on the history of the building, founded in 1901 by Milburn Sides, who arrived in Los Olivos with his parents around 1888, shortly after the town was established.  “Matt and I want to honor our community and local history by preserving this building and creating menus that also bring American craftsmanship to the table,” said Jeff Nichols.

Upon entering the restaurant, decorated in buttery pale yellow wood paneling, light browns with white wooden beams, and a decorative tin ceiling, guests can option table seating or a seat at the bar flanking the kitchen for full service. Matt Nichols, who also directs the wine program, has installed an innovative system of eight local wines, stored in kegs and served on tap by the glass, or available from quarter to full litre.  “Not only are we able to maintain the temperature and high quality each individual winemaker envisions,” says Nichols, “we are effectively reducing the impact on the environment by eliminating unnecessary packaging such as bottles, corks, labels and boxes.”

Matt and Jeff Nichols collaborated in the remodel and design with Architect Evans Jones and local interior designer Michelle Neels, in an effort to infuse the existing historical and architectural elements of the interiors and transform the old café into a modern wine bistro. Their use of warm colors, natural woods, cast iron, leather, vintage style lighting, ceiling fans and brushed stainless steel establish a genuinely comfortable and relaxed venue to enjoy great food and pay homage to American craftsmanship from the early 1900’s. The beautiful custom bar area acts as an inviting stage, enhancing the dining experience and drawing in the strolling passersby in the village.  Curt Cragg, Archivist for the Santa Ynez Valley Historical Society helped locate the historical pictures of Los Olivos that adorn the walls. “I appreciate Matt and Jeff’s commitment to honor the history of Los Olivos, especially the Sides building,” says Cragg.  I think the brothers appreciate local history more than most after honoring Mattei’s Tavern with their presence for so many years.”

Sides torn down the original single story structure in 1914 and built the two story building that stands today.  The upper floor was used for local functions including dances, carnivals and even an occasional poker game or two. The family operated it primarily as a local hardware store until 1976. Since then, the building has served to house a variety of art galleries and restaurants.

Breakfast service for Sides Hardware and Shoes, a Brothers Restaurant runs daily from 7 a.m. – 11:00 a.m. Lunch is served from 11:30 a.m. until 2:30 p.m. and dinner service runs nightly from 5:00 p.m. until 9:00 p.m.  Complete menus will be posted soon on the company website and Facebook page.

Influenced by the Iowan family gardens of their youth, Matt and Jeff Nichols have cooked for over a half million people since the beginning of Brothers Restaurant in 1996.  Their first cookbook of their guests’ favorite dishes, Brothers Cuisine, Recipes from Santa Barbara, California Wine Country, published in December 2010 and available for purchase at the restaurant or on their website, www.brothersrestaurant.com, has already sold over 3000 copies.

For more information, contact:
Sides Hardware and Shoes, a Brothers Restaurant
2375 Alamo Pintado Avenue, Los Olivos, California 93441
805. 688.4820
www.brothersrestaurant.com or www.Opentable.com
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Facebook: http://www.facebook.com/sideshs?ref=ts and Twitter: brothersresto