Independent Poll Names Del Maguey as Top Trending Brand
Del Maguey Single Village Mezcal has been ranked No.1 in The World’s 50 Best Bars Brands Report 2015.
The Academy widened its net this year to query 100 of the world’s greatest bars. The widely respected and independent Academy comprises 334 bartenders, commentators and industry trainers from around the globe.
Del Maguey has been prized as the most relevant brand to have in a bar. The win was attributed to the range of Del Maguey’s portfolio of Single Village Mezcals and terroir-driven, agave varietals. In particular, Del Maguey’s expression, Vida, was described as the first mixable entry-level mezcal.
“This is such a wonderful way to begin 2015”, says Ron Cooper. “Del Maguey always holds dearest the commendations of our Del Maguey family, that is, all the bartenders, everywhere, who have made Del Maguey what it is today. And this result is testimony to that love. Thank you for this and for your constant support.”
The result drew added attention this year, as the industry took note that a ‘”mezcal” beat out the usual big, but quality oriented, brand winners such as Tanqueray Gin, Beefeater Gin, Bacardi Rum and Tapatio Tequila to name but a few. Moreover, Del Maguey is a much smaller, independent name founded by artist, Ron Cooper back in 1995, and holds title as the first producer to credit each product after the village where its liquid is made.
The World’s 50 Best Bars Brands Report 2015 is a spin-off of The World’s 50 Best Bars, now in its sixth year and this survey has become one of the most far-reaching and globally respected polls of its kind.
About Del Maguey Single Village Mezcal
Through deep cultural relationships with Zapotec Mexican Indian producers in the remote villages of Oaxaca, Mexico, Del Maguey practices ancient, original organic processes. Using strictly natural, rustic and pure processes over five hundred years old, the village palenquero (maker) captures the true body and spirit of mezcal with only two ingredients: the heart of the maguey (agave), and 10% pure water added only to the fermentation.