I was pretty excited to review Fairytale Brownies – as everyone agrees that chocolate is a perfect pairing for red wine – so I shared them with my Brainstormers group for a collective tasting.
They use a secret family recipe, certified kosher Belgian chocolate, are winners of the 2012 BBB International Torch Award, have been in business over 20 years, and have 12 different brownie flavors and six different cookies and bars (as well as seasonal additions) all individually wrapped so they are perfectly fresh when delivered.
Collective Review Of the “Holiday Tower” by Brainstormers
(The gift had 41 pieces: 8 full-sized brownies, 10 snack-sized brownies, 12 bite-sized brownies; 8 cookies; 3 blondies.)
Toffee Crunch Brownie: Buttery decadence.
Plain Chocolate: Light and fluffy.
Espresso Nib Brownie: Melt in your mouth, except for the little espresso crunchy bits.
Coconut Walnut Cookie: Great combo, not to mention that the nuts are also in a rich dark chocolate cookie. Try with Port.
Cheesecake Swirl: Like yummy cookie dough and frosting.
White Chocolate Brownie: Amazing, delicious, light, creamy…and I actually, visibly drooled while eating one!
Raspberry Swirl: The bite of raspberry would be perfect paired with your favorite red wine.
Raspberry White Chocolate Brownie: In between a cookie and a brownie, as the texture was of a brownie but the “beautiful-ness” of a cookie.
Pecan Blondie: Love the nuts, buttery, want with sparkling wine or a Sauterne.
Cream Cheese: Smooth, with an incredibly long finish, just like a fine wine.
Mint Chocolate Brownie: The perfect finale, both smooth and bold, a palate refresher.
Overall: Love that the ingredients are all pronounceable and natural. Used to order from them and didn’t know about the personalization! While one found them very sweet another thought they were pleasantly not over-sweet.
Fairytale Brownies Co-Founders Eileen Spitalny and David Kravetz believe that they can do more for children and promote the importance of play. Since 2001, the company has been donating brownies and funds to KaBOOM!, the national nonprofit that helps communities build playgrounds, but this year, Fairytale’s focus will be to raise funds to construct a KaBOOM! playspace in the Phoenix area.
“We’ve helped fund and build playspaces in several Arizona cities, Chicago, Mississippi and New York, but other companies were the main funding partners,” Eileen Spitalny said. “Our goal is to fund a playspace in Phoenix that will truly be a fairytale for children to experience.”
Holiday Themed Press Release (Excerpt)
“Some of the colors are a little unexpected for the holidays,” said Erin Kress, Fairytale Brownies Marketing Team Leader. “Everything is bright and beautiful.”
Bright blue, rich turquoise and deep navy represent the colors of the Holiday packaging line. Design elements within each of the packaging options are similar, but each gift box overall look and feel is different. On the new small treat box, snowflakes gently fall over the cool winter forest. Snowflakes create a colorful pattern on nesting tower boxes, and they form an artful arrangement on a gift band for classic boxes.
Holly branches, berries, garland, pine cones and vintage ornaments play the classic role to make the Christmas gift packaging merry. Red, green and cream are used to create a traditional yuletide feel.
Fairytale’s newest packaging option is the whimsical Warm Wishes design…range and frosty blue forest critters – cute fox and owl – are dressed in comfy mittens, scarves and hats to send cheery thoughts and delicious treats to the gift recipient.
“Our new designs are fun. We’re fun!” Kress said. “Fairytale Brownies is all about spreading joy, and these gifts will definitely make people happy when receiving and eating.”
Eve Bushman has been reading, writing, taking coursework and tasting wine for over 20 years. She has obtained a Level Two Intermediate Certification from the Wine and Spirits Education Trust, has been the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and recently served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits that may be answered in a future column. You can also seek her marketing advice via Eve@EveBushmanConsulting.com