SAN DIEGO /PRNewswire/– Spa Girl Cocktails clean ready-to-drink vodka cocktails have taken off with great velocity in the three test markets: California, Nevada and Arizona. Key off-premise retailer partnerships to date include Albertsons, Vons, Bristol Farms, Lazy Acres, BevMo and Total Wine & More, with current expansion into Whole Foods, Gelson’s and premium independents such as Seaside Market in Encinitas, California.
A recent entrant in the alcoholic beverage industry, Spa Girl Cocktails has created product differentiation by providing women, a vastly underserved group, the delicious-tasting, clean, low-cal, low-sugar, vegan and gluten free vodka drinks they crave.
“Spa Girls Cocktails has really hit a sweet spot. They offer the lowest-calorie, lowest sugar, lowest carbohydrate, highest-proof ready-to drink-cocktail on the market today with no artificial sweeteners or colors and using natural flavors. They are defining what it means to be a Clean RTD Cocktail.” This is according to Dr. Susan Beck, Ph.D., L.Ac., CNN. (Editor’s note: RTD = ready to drink.)
“…Today consumers want to make better choices about what they put into their bodies, and Spa Girl Cocktails is helping them head in that direction by creating forward-thinking products,” shared Dave Miller, Vice President – Liquor Retail, Albertsons.
“We are thrilled to have the brand represented by Southern Glazer’s, as they are proud supporters of women owned and led brands,” stated Bill Beyer, Board of Directors, Spa Girl Cocktails. CEO Alisa Marie Beyer “and her proven all-woman leadership team, are ready to bring a real disruptive spirit to the market by combining innovative and clean products with a well-crafted lifestyle brand for women of all ages.”
“I chose to enter the beverage alcohol industry because women are an underrepresented consumer across the total alcoholic beverage industry – even though they account for nearly half of the category’s total consumer base. It’s time for women to make their mark in premium spirits,” stated Beyer.
ABOUT: Spa Girl Cocktails, Inc. San Diego-based Spa Girl Cocktails is a clean, better-for-you premium vodka beverage company. Spa Girl Cocktails launched with its award-winning “pop and pour” vodka cocktail – the lowest-calorie, lowest sugar, lowest carbohydrate, highest-proof, ready-to drink-cocktail on the market today with no artificial sweeteners or colors and using natural flavors. It is also gluten-free and vegan.