Alella, a small wine district in the north eastern part of Spain centers around the village of the same name just a few miles from the eastern edge of Barcelona. Alella, one of the oldest in the Iberian Peninsula, dates back to the period of the ancient Romans and occupies an area of about 230 hectares in the Maresme and Valles Oriental counties. Alella’s climate is broadly Mediterranean with noticeable variations between vineyard sites due to the orography of the terrain. The economy in the region has been traditionally based on agriculture and shipping, of particular note, viticulture and floriculture account for more than half the production within these sectors.
Winemaking emerged in the Allela area with the Romans in the 1st century AD and was sufficiently acknowledged by AD 77. However, the Romans brought more than just wine to the area, establishing roads to connect their various provinces. During the middle ages the wines of Allela’s region were favored at the Barcelona Cathedral and later became one of the highest quality wines exported to overseas colonies.
The majority of wines emerging from this region are crisp, dry, floral scented whites made from the local grape varieties including Xarel-lo, referred to as Pansa Blanca locally, Garnacha Blanca, Viura, and French varieties such as Chardonnay and Sauvignon Blanc. Red and rose wines throughout the region are primarily produced with Garnacha Negra as well as Monastrell, Syrah, Garnacha, Cabernet Sauvignon, Merlot and Tempranillo. Vines in this region are planted at altitudes anywhere from 195ft (60m) to 800ft (250m) above sea level with older vines growing freely while newer vineyards have been planted on trellises. Alella wines, more than any other, are ingrained in the tradition of the Barcelona table, mainly the reborn and restless Barcelona, that have laid the foundation of today’s great region.
##
The campaign “Taste the Difference: Quality Wines from the Heart of Europe” makes you discover Custoza, an Italian Controlled Designation of Origin. This program, managed by the Unione Italiana Vini, the Association of the Italian wine market, and Prodeca, the organism that supports the agri-food sector from the region of Catalunya abroad, aims to promote European PDO and PGI wines in China and US.
This premier appellation from the Italian Veneto region offers quality wines produced from world-renowned native grape varieties such as Garganega, Trebbianello, and Malvasia.
As wine consumption in the US trends toward high acid, lower alcohol wines that offer refreshment and the versatility to accompany various cuisines, Custoza DOC is uniquely positioned for success in the US market. The wines of Custoza DOC are ideal for wine consumers who love time-tested classics, and for those who seek to discover wines of unique character.
The winemakers of Custoza DOC are dedicated to producing wines of remarkable quality for tables around the world. Veneto is a region with a centuries-long history of winemaking – a tradition that’s deeply ingrained within its culture and society. Custoza DOC is a shining example of wines from the Veneto, and an emblem of outstanding Italian viticulture. The Consortium of Custoza DOC is a member of Unione Italiana Vini (UIV), the oldest commercial association representing the Italian wine market.
##
Cava: The 2021 vintage will be remembered as the first in which wineries can mention on the labels where it is that the grapes are grown, since new zones and sub-zones approved by the Designation of Origin Regulatory Council came into force. These new regulations mark out three defined production areas: Comtats de Barcelona, Valle del Ebro and Viñedos de Almendralejo, along with seven sub-zones: Valls d’Anoia-Foix, Conca del Gaià, Serra de Mar, Serra de Prades, Pla de Ponent, Alto Ebro and Valle del Cierzo. To guarantee traceability, a new software platform has been set up for this campaign, as part of the digital transformation currently taking place within this Protected Designation of Origin.
The terroir-driven attempt aims to shape the perception of Cava as a wine with a multitude of territorial interpretations: a complex sparkling wine that deserves a year-long attention. This happens in a moment when the US market has become more receptive to the category of sparklings as wines suitable for everyday consumption, and not only reserved for special occasions or holidays celebrations.
A series of events run in the US these past months, including Taste The Difference Grand Tasting taking place on December 9th in New York City, have helped convey this message to trade, press and consumers. Additional tastings have focused on the new regulation to convey both grape sourcing information and minimum ageing time. The new rules establish a distinction between Cava de Guarda, which indicates wines aged for minimum 9 months on the lees, and Cava de Guarda Superior, applicable only to wines aged on the lees for at least 18 months and including under its umbrella the Reserva, Gran Reserva and Cava de Paraje Calificado. The ageing time for the Cava Reserva has also been extended from 15 to 18 months whereas the 30 months ageing requirements for Gran Reserva (30 month)and the 36 months Cava de Paraje Calificado remain unchanged.
The program: European quality wines: taste the difference is a project financed by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of PDO and PGI European wines abroad in China and US. In order to achieve this objective, the TTD.EU program will organize wine seminars, workshops and b2b meetings both in these countries and in Spain and Italy, inviting wine professionals to join study trips to Europe. The program, realized in the span of three years (2021-2023) aims at creating awareness about European quality wines, in particular Italian and Spanish, which share a long tradition and a high standard of quality.
The beneficiaries: Unione Italiana Vini is the oldest and most commissioned Association of the Italian wine market. It represents cooperative, private and agricultural wine-companies, bottlers, consortia, associations and wine-making machines or wine cellars / laboratory manufacturers, located throughout the Italian territory. Promotora de Exportaciones Catalanas (PRODECA) is a public company established in 1986 and part of the “Ministry of Climate Action, Food and Rural Agenda of the Government of Catalonia”. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalunya and worldwide.
About TASTE THE DIFFERENCE PROGRAM
The program: European quality wines: taste the difference is a project financed by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of PDO and PGI European wines abroad in China and US. In order to achieve this objective, the TTD.EU program will organize wine seminars, workshops and b2b meetings both in these countries and in Spain and Italy, inviting wine professionals to join study trips to Europe. The program, realized in the span of three years (2021-2023) aims at creating awareness about European quality wines, in particular Italian and Spanish, which share a long tradition and a high standard of quality.
The beneficiaries: Unione Italiana Vini is the oldest and most commissioned Association of the Italian wine market. It represents cooperative, private and agricultural wine-companies, bottlers, consortia, associations and wine-making machines or wine cellars / laboratory manufacturers, located throughout the Italian territory. Promotora de Exportaciones Catalanas (PRODECA) is a public company established in 1986 and part of the “Ministry of Climate Action, Food and Rural Agenda of the Government of Catalonia”. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalunya and worldwide.
