Largest Consumer Spirits Competition Pivots to In-Home Kits, Sets New Records
IRVINE, Calif. /PRNewswire/ — SIP Awards has grown into a movement that is gaining traction across the spirits industry. The only competition with consumers as judges, the SIP Awards provides small and big brands — local and international — an opportunity to receive unbiased consumer feedback. From its inception 12 years ago, the SIP Awards…