Paso Robles Wine Month to Launch Nationally May 2026, Uniting Wineries, Retailers and Restaurants to Reach the Next Generation of Wine Consumers
A national initiative blending data, food and technology to drive trial, sales and visitation. PASO ROBLES, Calif., /PRNewswire/ — Launching in May 2026, Paso Robles Wine Month (PRWM) is a new national initiative celebrating the wines, culture and community of Paso Robles Wine Country. Led by the Paso Robles CAB Collective (PRCC) in collaboration with the Paso Robles Wine Country Alliance and Travel Paso,…