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Vintage Eve 5/2015: Cabs of Distinction – Discovering Rotta, J Lohr Component Tasting and Vina Robles Seminar

July 24, 2018 by evebushman

Filed Under: Eve Bushman Tagged With: aroma, ava, Barrel, Bordeaux, Cab Collective, Cabernet Franc, cabernet sauvignon, charity, chef, cuvee, dessert wine, Malbec, Merlot, Paso Robles, prosecco, red blend, san luis obispo, somm, spice, tasting room, torani, vintage, wine education, wine pairing, winemaker, Zinfandel

Learning at the Western Foodservice and Hospitality Expo 2017, Part One

September 22, 2017 by evebushman

I think this is the third time I visited the Western Foodservice & Hospitality Expo at the Los Angeles Convention Center and yet I always find several new items to taste, learn and see each time. If you work in the food industry, or own a bar, restaurant, catering business or winery you definitely should attend this multi-day event at least once.

I always take a slew of photos. If you don’t want to read my article take a gander at my slideshow here for the short version.

IMG_0996The favorites for me this year in both food and beverage include:

Kelvin Slush Company for several drinks including the Frose aka Frozen Rose made with wine and vodka, John Daly and Miami Mule; the “Resort Charger” that is a wine cooler/phone charger/beach table in one; St. Petersburg Vodka had a ever-so-slight sweet edge to it and “outscores Ketel One, Stoli, Grey Goose and Belvedere”; the Croqu Monsieur made with Ayoya Flatbread; Ginja 9 Cherry Liqueur can be purchased along with little dark chocolate cups; Lick’d natural ice cream bars; Pops Rumpopa Rum Cream Liqueur Almond flavor was yummy but they also make an original and banana; Torani syrup just came out with a lemonade flavor; Brooklyn Gin in its blue glass bottle was striking, as was its clean botanicals; Point Reyes cheeses; Don Chelada Michelada mix was perfectly spicy enough for a Michelada but would also lend itself well to a Bloody Mary or a spicy shrimp cocktail; Toguchi Japanese Whiskey from peated malt and grain aged in sherry and brandy casks; Kradjian olives and stuffed grape leaves; Breckenridge whisky; never skip watching the Honey Smoked Fish Co. “voted best smoked salmon” at least for the demo show they put on every year; Ohishi Japanese Whisky; Tailormade Foods cookies; Jozen Sake.

This year I attended two classes and share my notes from each below:

Driving Sales through Grass Roots Marketing, a Productive Team and Smart Operations.

I’ve heard Darren Denington from Service with Style speak before, may have even been the same topic. These are my takeaways this year:

  • Start with employee morale, if they are unhappy they are looking elsewhere, giving away freebies and talking about you negatively. Owners/Managers: spend time with your team.
  • Make sure your staff knows what items you make the most money from and push those.
  • Marketing starts with your guest’s perspective. Secret shoppers are one way to find out. You will need to impress a guest at least three times – by focusing on service. The “how can I help you” type of serve that In-N-Out and Chick-Fil-A are known for.
  • A whopping 85% of diners do the “one and done” with a restaurant due to staff with an “attitude of indifference.”
  • Staff need to allow just a 15-second statement to make to a customer that is not about the restaurant. (I highly recommend that you allow the staff to find their own script for that. It will come across more sincere if your cosmetic-loving waitress compliments a diner on her makeup.)
  • Once employee morale is high, then sell your promotions. Events, Happy Hour, whatever – if they are vested in the restaurants then their sales efforts will be effective and not forced.
  • Be aware of something the diner liked and offer a deal on a return visit. If the desserts slayed them then offer a free dessert at their next visit, etc. This gives them a reason to come back.
  • Partner with a non-profit on an event. Tests have shown that sales can go up afterwards.
  • Design a bulletin board to hold breakable items, add in what the cost is for each so that staff is tangibly aware of how things can add up.
  • Design different Happy Hours for each day it’s offered: Singles Nights, Legal/Biz Nights where they can invite potential clients.
  • Meat + 3 sides lunch campaign where less meat is offered than the full entrée, and less expensive sides are pushed.
  • Build your own marketing committee from your existing staff. This makes them listened to and engaged. Then plan one year in advance for all of the campaigns you want to do.

Lots to digest here so I’ll give you a week off and then you can return to read Part Two – all about what I learned from Bartender of the Year…Bar Rescue’s Rob Floyd.

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

Filed Under: Eve Bushman Tagged With: bar, botanicals, brandy, cheese, cocktail, food, food event, food service, foodservice expo, gin, Happy Hour, Japan, liqueur, los angeles, marketing, michelada, moscow mule, peat, restaurant, Rose, rum, sake, sherry, torani, vodka, whiskey, whisky, winery

Eve Wine 101 on Aroma Training

May 19, 2017 by evebushman

One of the things that has intrigued me about wine tasting is calling up aromas for my tasting notes, for myself and for pals that are struggling. I first began honing these skills via seated tastings where there was an opportunity to reflect and take notes. Further honing came with Wine and Spirits Education Trust (WSET) certification classes. And final honing comes when I get to sit with friends and really chat about what the heck we are drinking. That final honing is my favorite, but doesn’t happen nearly enough. So, how does this all work?

red wine torani sensory classMemory

Calling up aromas is exactly the same as calling up a memory – the memory of a scent found elsewhere. For example, there isn’t chocolate added to wine but both milk and dark chocolate can sometimes be detected in red wine, port and even whiskey. But if you haven’t had milk or dark chocolate it’s impossible to detect. You simply have to build your memory. I will sniff veggies and flowers at a supermarket, go through my own spice rack at home and pay attention to what is cooking on my stove to build my store of memory.

Cheats

So, after working your senses via building up your memories, you can also grab a cheat sheet, as I call it, like an aroma wheel. I have two systems: one from my WSET courses and another from the North American Sommelier Association (NASA). These are great to look over when I get stumped. It reminds me to look for fruit, floral, spice, vegetal, minerality, etc. Or you can get this really big cheat: for $549 you can buy the original 54-sample Aroma Kit by Le Nez du Vin. I saw one that you could play around with at Harrods in London and I would like to have one…someday.

Events

I’ve co-taught a few classes at our very own local Pulchella Winery. Winemakers Nate Hasper and Steve Lemley lead the class while I explain the aroma training via some handy syrups from Torani (see below) as well as flowers, spices, chocolate, tobacco and anything else I’ve found. Each is in its own un-labeled container for vinophiles to smell and guess at. Going straight from this to wine tasting makes the aroma memory that much more fresh.

Torani Syrups

If you want the full skinny of what I learned from J Lohr red winemaker Steve Peck, this excerpt is from a previous article I did for the SCV Beacon:

Meeting at J. Lohr Vineyards, which we hadn’t visited since our wonderful 2011 trip, we met in the same large room as before but this time it was set up for a component tasting. (For anyone wanting to do a component class get the Torani syrups, they are the most true. See photos here.) Along with the syrups for identifying fruit aromas, we sniffed dried and fresh flowers (rose, sage, jasmine and hibiscus), spices and other components (clove, cocoa, coffee, tarragon and fennel) trying to identify each so that later we could identify them in our wines.

Ian Adamo, the sommelier at Paso Robles’s Bistro Laurent (we had met Ian before when he paired an outstanding Adelaida dinner for us at the 2014 Cab Collective event) is currently working on his dissertation for his MS. Adamo, along with J. Lohr red winemaker Steve Peck, led us through each wine to evaluate the fruit, spice, floral, herbs, volume, astringency and then we were to try to guess the varietal of each of the five 2014 single varietal wines in front of us.

During “the next chapter” of our seminar Peck gave us a slide show that included a “style map” with color/body/mouthfeel/tannin/color broken town into styles based on their strength. He mentioned that it was akin to how someone may like their coffee: thin and astringent, dark but with creamer, etc. Pinot Noir would fall on the light end of the map while Cabernet Sauvignon would be on the dark end, and blends in the middle…(more)

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Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust, a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), was the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

 

Filed Under: Eve Bushman Tagged With: aroma, cabernet sauvignon, chocolate, eve wine 101, floral, fruit, minerals, Paso Robles, Pinot Noir, pulchella winery, sommelier, spice, tasting notes, torani, vegetal, vineyard, west ranch beacon, Wine and spirits education trust, winemaker, WSET

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