Wine and Business Industry Leaders Gather to Invest in the San Luis Obispo County Region, Ranking It one of the Country’s Top Grossing Wine Auctions
Paso Robles, California—Wine industry and business leaders from across the country once again came together at Must! Charities’ PURPOSE event with a shared passion to give back—and the results were astounding. Indeed, in only its third year, PURPOSE raised nearly $2 million, generating over $5.5 million in its three year rise to fame.
Quickly becoming renown as “the best damn party in Paso Robles,” PURPOSE is more than fine dining, luxurious auction lots and festive live performances. It is a party with a heart, dedicated to supporting critical needs in the greater San Luis Obispo County region. The overwhelming success of the event stems from how it organically originated from small vintners who harnessed the power of allocation lists.
“As our region continues to develop into a world class wine destination, it’s essential we invest to make sure everyone benefits.,” Andy Niner, this year’s host of PURPOSE said. “That’s what Must! does and we are honored to be a part of something that has tangible, real-time results in our region.”
The following wineries were some of the biggest supporters of the Ready2Act Fund a Need:
- Eric & Lisa Jensen
- Doug & Sabrina Kruse
- Andy Niner
- Justin and Heather Smith
- J. Lohr Vineyards and Wines
The following wineries leveraged their relationships and created opportunities for people to be involved in the giving thru hosting a table:
- Barton Family Wines
- Booker and My Favorite Neighbor
- Constellation Brands
- Denner Vineyards
- J Lohr Vineyards & Wines
- John Anthony Family of Wines
- Justin Vineyards and Winery
- Law Estate Wines
- Niner Wine Estates
“Fund a Need” Nets $1.1 Million
PURPOSE’S darling this year was the “Fund a Need” lot benefitting the Must/Ready2Act Fund which addresses a crucial need for Must! Charities. As we look into the next decade, Must! sees a future where they will need to be more proactive, more nimble.
The Must/Ready2Act Fund will enable Must! Charities to continue to carefully consider, develop, and vet projects with their growing list of community non-profit partners, but also allows them to fund these projects immediately when the time is right.
“When people are living in crisis we cannot put them on hold,” said Becky Gray, Executive Director of Must! Charities. “And while we continue to grow and expand our reach, the process to vet and fund projects still needs to be faster. The Must/Ready2Act Fund creates opportunities life lines for people and families in need in real time.”
While Must! Charities has historically been a grassroots effort in the region, PURPOSE extends the organization’s reach by bringing local Paso Roblans and out-of-towners together. The result allows for greater reach and leverage, increasing the impact for those who need it most. The success of PURPOSE ultimately gives Must! Charities increased capacity to move the needle on social issues.
To find out more about the Must! Charities fundraising charitable campaigns, visit mustcharities.org or call 805.226.5788.