Winegrowers of Dry Creek Valley® Launches Video Contest with The Art Institute of California in Honor of “California Wine Month”

Film students offered chance to win $2000 cash and other prizes for producing a winning video enticing wine lovers to visit Dry Creek Valley in Sonoma County, Calif.

Beginning this September through mid-December, the Winegrowers of Dry Creek Valley (WDCV) are launching a video contest in recognition of what Governor Jerry Brown has dubbed “California Wine Month.” However, the approach is a bit different than that of most video contests.
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“We wanted to do something out of the box,” says WDCV Marketing Manager, Kyrsa Dixon.
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“Instead of creating the typical online video contest, we decided to make even more of a ‘win’ for the participants by focusing on film school students in need of content for their portfolios.”

The Dry Creek Valley Video Contest will be conducted among current students attending The Art Institute of California, a college of Argosy University, which has eight campuses throughout California. The competition will be a great opportunity to help students gain experience with editing and creating video for marketing purposes. Students will download existing b-roll footage and images provided by WDCV and be challenged to create 30 to 120 second video enticing wine lovers to visit Dry Creek Valley.

”These are the kind of skill-building opportunities we look to bring to our talented students,” says The Art Institute of California Vice Chancellor Bill Tsatsoulis. “We are pleased to collaborate with Winegrowers of Dry Creek Valley to give students a chance to obtain more hands-on experience outside of the classroom and be rewarded for their great work.

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Contest winners will be rewarded as follows:

Grand Prize = $2000
Runner Up = $500
Second Runner Up = $100 Amazon card
Two Honorable Mentions  = $25 Amazon card each

Complete contest rules and instructions are available at Video submissions must be original work. Contest entry period is September 17, 2012 through December 15, 2012. A panel of judges will be selected from WDCV’s Board and Marketing Committee; winners will be announced by January 31, 2012.

About Winegrowers of Dry Creek Valley
The Winegrowers of Dry Creek Valley® (WDCV) is an association of more than 60 wineries and 150 winegrape growers located in the Dry Creek Valley, a premium winegrowing region in Sonoma County, California.  Dry Creek Valley is known for its signature varietal, Zinfandel, family-owned and multi-generational wineries and vineyards, and the pristine and unspoiled beauty of the valley. WDCV is dedicated to advancing the recognition, enhancement and preservation of Dry Creek Valley as a premium winegrowing region. For more information, visit

The Art Institute of California, a college of Argosy University
The Art Institute of California, a college of Argosy University, is part of The Art Institutes (, a system of over 50 schools located throughout North America. The Art Institutes provide an important source of education for design, media arts, fashion and culinary professionals. Several institutions of The Art Institutes system are campuses of South University or Argosy University.

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