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Vinitaly International Academy USA announces three new Italian Wine Ambassadors in the USA

October 13, 2021 by evebushman

VERONA, ITALY (PRWEB) – On September 15th VIA certified three (3) new Italian Wine Ambassadors. Those newly appointed to join this passionate community are Limor Fikel, Michael Wyant and Enoch Ling. To date, there are now 90 certified Italian Wine Ambassadors and 3 Italian Wine Experts based in USA.

Limor Finkel, a Northern California Sales Manager based in Mill Valley commented, “I’m honored to be a part of the VIA community alongside a group of people so deeply committed to Italian wine, history, and culture. The VIA course was incredibly rigorous and I can’t wait to keep learning from my fellow Italian Wine Ambassadors—hopefully in person soon and on the ground in Italy, too!”

Based in Arlington, Michael Wyant is a Sommelier and Wine Educator with almost 10 years of experience in the wine industry. He also shares his comment, “I’m very excited to be a part of the VinItaly International Academy. The program itself was a deep dive into the world of Italian wine, history and culture with some impressive teachers. The fun part was getting to try hundreds of benchmark Italian wines made from native grape varieties, meeting the winemakers themselves and hearing their stories, and of course meeting fellow students and ambassadors from all over Europe, Asia and the Americas who share a passion for Italian wine.”

Enoch Ling is an Investment Analyst based in Hong Kong and a member of the Knights of Alba, which exposed him to the world of wine on the side of his main profession. He added, “The VIA program provides me with opportunities and resources to explore some hidden gems of Italian wines that can be rarely found in my market. I’m proud to be part of this professional and passionate community as IWA!”

Despite the increasing pandemic condition in the country, Vinitaly International Academy made it possible to hold its 20th edition on September 13th. The Certified Italian Wine Ambassador course was held in three different venues across the United States to join Faculty member Henry Davar IWE as he led the tasting sessions that would act as recap of the theory and preparation for the upcoming exam.

Whilst Davar led these sessions live in Boston, he was connected with other participants in Houston and Seattle via Zoom, and of course with the VIA team in Verona. More than 40 wines were sourced by the tasting centres to give students a broad tasting experience, a solid basis for their exam and of course to showcase as many Italian varieties, denominations and producers as possible in two days.

Due to the spread of students, venues in Boston (hosted by Gianluca Quieroli IWA), Houston (Giorgio Caflish IWA) and Seattle (Hayley Black IWE) were selected, and the coordination of materials, wines and session timings began. One of the biggest challenges was building wine lists with as many of the same wines being shown in each venue. As Davar commented, “It’s always worth reminding people that there is a large supporting cast back in Verona that make the Vinitaly International Academy go! Our team is composed of Italian wine lovers, many of whom are VIA certified Italian Wine Ambassadors as well. They truly understand Italian wine and they know how to source truly representative samples for our course. The wines we tasted this past week were especially notable and I think the students and staff at the three tasting centers all remarked about this.”

Fortunately, working with Ambassadors and Experts who are not only familiar with Italian wines, but also the VIA Program, allowed for more than 40 wines to be shown, and suitable wines selected for the blind tasting portion of the examination.

As this 20th Edition has demonstrated, building a strong community not only supports those within it, but also pays dividends in challenging times when it pulls together to aid the cause of Italian wine education. It is an asset not only to those joining the programme, but everyone involved, and VIA will continue to build editions that grow and support this community globally.

Filed Under: Guests Tagged With: american, asia, blind tasting, brand ambassador, California, europe, grape, hong kong, Italy, sommelier, tasting, texas, united states, variety, via, vinitaly, washington, wine education, winemaker

Vinitaly International Academy to establish physical Tasting Centres

December 24, 2020 by evebushman

VERONA, ITALY (PRWEB) – News is coming for the Vinitaly International Academy (VIA), the gold standard of Italian wine education for foreign professionals. Created in 2014, the organization trains Italian Wine Ambassadors and Italian Wine Experts by delivering courses all over the world. This year, VIA had to adapt its activities to the new international situation caused by the COVID-19 emergency. During 2020, the course was revamped twice: back in June, with the introduction of the Agile Edition, and now, with the establishment of Tasting Centres starting from the next scheduled courses.

The Italian Wine Ambassador Certification Course is made up of two modules, the first theoretical and the second practical. The first module has students explore each and every Italian region: the wines produced here, its viticulture, the wine making methods, the culture and the regional dishes related to each territory. This section, that has been delivered online since the last edition of VIA Verona, is now on-demand and accessible through an educational platform.

The second module is dedicated to the hands-on part of the course, the Guided Tastings. During this section and under the guidance of VIA Faculty Sarah Heller MW and Henry Davar IWE, students get the chance to taste a variety of wines coming from some of the best Italian wineries. During the Tastings, future ambassadors learn how to promote Italian wine by personally experiencing it, getting to look, sniff and taste the wines they had previously studied during the theoretical lectures. The second makeover of VIA will allow these sessions to place safely and socially distanced thanks to the addition of Tasting Centres.

Starting from the 2021 USA courses, VIA is planning on establishing physical centers in each of the countries where courses are usually held to facilitate the Guided Tastings. In these so called “Tasting Centres”, future Ambassadors will have the chance to meet and taste wines in total safety. The VIA Community will play a fundamental role in the setting up of these physical centers. The running and the managing of both Tasting Centres and Guided Tastings around the world will be up to a number of VIA Italian Wine Ambassadors operating locally. With this manouvre, VIA will shorten both the geographical distance between the delivery of the course and the students, as well as the one between the old and new members of the VIA Community. Final exams will also be held in the new Tasting Centres.

Since its inception, VIA has been supported by ITA – The Italian Trade Agency, which shares the organization’s objectives and contributes to the realization of its courses. Together with the Faculty, the Community, Supporters, Advisory Board and the Scientific Director, ITA makes up the VIA Ecosystem: a body that operates the Academy from start to finish. Scientific Director Attilio Scienza commented on the introduction of the Tasting Centres:

“We know that the theory behind these grapes and wines is fundamental, but it does not mean anything if you do not have the opportunity to taste them, to experience them. These Tasting Centres and the Ambassadors who will host them are an asset to the new formatted programme”.
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The introduction of Tasting Centres will help VIA in pursuing its mission: providing the world of Italian wine with qualified ambassadors capable of mastering and promoting the culture, history and variety of Italian wine around the world. To get more information on the certification, contact the VIA staff at via@vinitalytour.com.

Next VIA Courses include:

VIA USA
Module 1: December 2020-January 2021
Module 2: 1-3 February 2021 in San Francisco, Houston and Las Vegas; 29-31 March 2021 in New York, Boston, Memphis, Princeton and Florida

VIA HONG KONG
Module 1: December 2020-January 2021
Module 2: 8-10 March 2021

About: Vinitaly International Academy (VIA) aims to be the gold standard of Italian wine education. It offers a complete educational path with standardized courses that will teach professionals and educators to master the diversity of Italian wine in a rigorous, organized manner. VIA’s main objective is to foster a global network of highly qualified professionals such as Italian Wine Ambassadors and Italian Wine Experts: in turn, they will support and promote Italian wine throughout the world. VIA was founded by Stevie Kim, Managing Director of Vinitaly International. The new VIA ecosystem avails of the guidance of Italian trade associations Federdoc, Federvini, Vignaioli Indipendenti FIVI, and Unione Italiana Vini as members of the Institutional Advisory Board. Italian vine genetics scholar, Prof. Attilio Scienza, oversees VIA’s scientific and educational direction as the Chief Scientist. VIA Faculty Sarah Heller MW and Henry Davar teach the flagship Italian Wine Ambassador course. The following trade associations in the Italian wine industry have also joined as VIA Supporters: Italia del Vino; Italian Signature Wines Academy; Le Famiglie del Vino, Wi-Fi Wine from Irpinia, Consorzio di Tutela Vini del Trentino; Consorzio di Tutela Sicilia DOC; Franciacorta; Consorzio di Tutela Vini d’Abruzzo. To date the VIA community comprises 215 certified Italian Wine Ambassadors and 15 Italian Wine Experts. Since its foundation in 2014, over 615 candidates from all over the world have taken VIA’s courses.

Filed Under: Guests Tagged With: aroma, brand ambassador, covid, flavor, florida, hong kong, Italy, las vegas, New York, san francisco, tasting, via, vinitaly, wine education

Vinitaly International Academy attracts top-tier Wine Experts for the next VIA Certification Course

November 26, 2016 by evebushman

Verona, Italy – The VIA Certification Course, conducted by Ian D’Agata, Scientific Director of VIA, represents a one and only opportunity for wine professionals to gain extensive knowledge on the vast subject of Italian grape varieties and wines. Currently, no International certification program offers this kind of comprehensive study of Italian wines. Understandably so, as the wines made from native grapes remain largely obscure, often within the growing region itself.
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Even for the Master of Wine or the Master Sommelier, Italy, despite ranking as the world’s largest wine producing country, remains somewhat of an enigma and an untapped resource for the discovery of intriguing new wines.

banner_via_sitoCandidate, Natasha Hughes MW, from the UK, explains, “Italy remains a gap in my knowledge and I relish the opportunity to understand the diversity of wines made in this country, both in terms of theory and tasting.” In a market that is rapidly shifting toward millennial wine consumers, current international knowledge of Italian wines is, in fact, largely relegated to the most prestigious and largest wine growing areas, giving an unbalanced view of Italian wines today. In a recent 2014 Wine Market Council High Frequency Wine Drinker Survey, American millennials show interest in novelty, delve into the wine stories, and look for authenticity in the glass.
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They are more inclined to drink imported wines and enjoy experimenting with wines served by the glass.

An affirmation of the strategic interest in Italian wines can be seen in the calibre of candidates selected for the 2017 edition, and the influential roles they occupy in international markets: Natasha Hughes MW (UK), Levi Dalton (USA), Deborah Parker Wong DWSET (USA), Robin Kick MW (Switzerland), Nicholas Paris MW (USA), Laura DePasquale MS (USA), Kathy Morgan MS (USA). See full bios at http://www.vinitalyinternational.com/vinitaly-international-academy/candidates

Vinitaly International Academy (VIA) is an educational initiative aimed at simplifying the vast diversity of Italian grape varietals by explaining, divulging and broadcasting the characteristics of Italian wine around the world. VIA was first launched back in February 2014 by Stevie Kim (Managing Director of Vinitaly International) and Doctor Ian D’Agata (Scientific Director of VIA). Today, VIA already counts on the support of 4 Italian Wine Experts and 55 Italian Wine Ambassadors from around the world and is looking to further expand its community.

Until the December 16th deadline, Vinitaly International Academy will continue to recruit and select the 50 candidates who will have the opportunity to become the next VIA Italian Wine Ambassadors and Experts during the third edition of the VIA Certification Course to be held in Verona from the 3rd to the 7th of April 2017. The dates allow students to also attend the 6th edition of OperaWine (8th of April 2017) and the 51st edition of Vinitaly (9th–12th April 2017).

For more information and to apply to the course you can visit http://www.vinitalyinternational.com/vinitaly-international-academy

Filed Under: Guests Tagged With: grape, Italy, Master of Wine, master sommelier, mw, variety, via, wine education

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