After formally announcing the collaborative efforts last year of Eve Bushman and Michael Perlis in forming their new company, Eve’s Wine 101 Consulting (EW101C), they have a few announcements for the New Year:
Starting this month, look for Eve’s Consulting Tips via our YouTube channel. These short one to two minute videos, will help you and your staff have fun with social media, learn how to connect on a personal level with your customers, how to build missionaries for your business, learn how to bring people in and bring them back, and more – all to help you increase profitability.
Along with expanding EW101C’s presence in your business these are some of the things they accomplished in 2013:
· Successfully taught social networking skills to various types of businesses – EW101C is not just for wine or wine-based businesses.
· Marketed the Vine 2 Wine Classic benefiting the Circle of Hope Foundation, Sierra Pelona Wine Fest, Santa Clarita Wine Fest, Wine Blending classes, holiday tastings and more.
· Marketed out-of-the-area events and businesses.
· Instead of quickly running a disaster-prompted event, like our Pour into Haiti, Pour into Sandy and Relief for Japan, we lent our marketing expertise and co-hosted a large wine tasting event that benefited the WiSH Education Foundation and our local school district.
· Issued Press Releases and wrote client newsletters.
· Staff training as needed.
· And…we’ve set goals for 2014: Helping YOU more!
About Eve’s Wine 101 Consulting
Eve’s Wine 101 owner Eve Bushman and her associate Michael Perlis announce changes for 2013 to include social networking and marketing for new clients that desire increased productivity under a new arm of the business, aptly titled Eve’s Wine 101 Consulting.
“People have come to us, asking for help, and we’ve had a hard time just selecting which ones we are confident we can make more productive,” Bushman said. “One of our caveats being that we don’t want to bring ‘them’ in unless we know we can get ‘them’ back, ‘them’ being customers. A burgeoning wine bar, a restaurant under new ownership, a winery looking for local representation, training wait staff on wine presentation, a wine festival, are all good fits.”
Perlis added, “After spearheading the Pour Into Sandy fundraiser, the successful New Year’s Eve party at Cheers @ All Corked Up, and working on the inaugural Sierra Pelona Wine Fest we decided the time had come to take the next step.”
By sponsoring events under the Eve’s Wine 101 banner, as well as consulting with wineries, wine bars, restaurants, and other wine-oriented businesses, the two promise to “raise the bar” in providing the best wine-y experiences possible for Santa Clarita residents and beyond.
So now the question to ask yourself, maybe in regards to planning your own event or marketing your venue: Do you have an idea and want to reach out to more customers? Eve’s Wine 101 can be your wine-sounding board. Based on their experience, Eve’s Wine 101 Consulting is equipped to advise you on what will fit and what won’t. From there they will work very hard to promote your event or venue, extracting and promoting what is individual and newsworthy on a regular basis to share via social networking and media outlets. In addition, they will work with you on how you can promote yourself to the SCV wine community.
Being the SCV Wine Conduit opens SCV doors. Bushman and Perlis have a sense of ownership – which no one else has – of the local wine community as they have provided free press and new releases to media contacts for over five years.
Eve’s Wine 101 regular reporting will continue as usual. You’ll still be able to read about wine related experiences and great wine events, sponsored by Eve’s Wine 101 or not. Their goals for 2013 give the pair the ability to devote even more time to Eve’s Wine 101 and to keep you informed about all things in the wine world, local and afar.
Contact Eve Bushman at firstname.lastname@example.org or Michael Perlis at MichaelTheZinFan@aol.com