· For the first time, the event will welcome Financial Times wine critic Jancis Robinson.
· Alternatives to the US market, artificial intelligence and the evolution of wine recommendations will also be discussed.
Barcelona Wine Week, the leading trade fair for quality Spanish wine, which will be held from 2 to 4 February 2026 at Fira de Barcelona’s Montjuïc venue, will focus on the historical and family legacy of the Spanish wine sector. Leading experts and winemakers will examine the human factor as a key element in determining wine quality, while new oenological trends adapted to the current challenges facing the sector will be presented.
Under the title “The human factor, a legacy to be preserved”, Barcelona Wine Week 2026 will pay tribute to generations of winegrowers and oenologists who have dedicated their lives to caring for the land and producing each bottle. Winemaking families such as Torres, Vega Sicilia, Gramona, Artadi and José Pariente, among others, will share how their wines have endured to the present day, or how generational change is bringing new perspectives and ways of understanding wine.
The event will feature a full programme of activities, conferences, round tables and tastings to showcase the sector’s major trends, led by leading winemakers and renowned national and international experts. One of the main attractions of this edition will be the participation, for the first time, of British wine critic and Financial Times columnist Jancis Robinson, widely regarded as the most influential wine writer in the world. Robinson, a journalist and editor of several books on wine, will lead the tasting “Tradition and innovation: from the past to the present”.
This edition will also bring together eight Masters of Wine, including Lenka Sedlackova, Almudena Alberca and Jonas Tofterup; oenologists Willy Pérez, Oriol Lliberia and Richard Sanz; and will include a posthumous tribute to Victoria Ibáñez, vice-president of the Catalan Association of Sommeliers. Other tastings include “12+1 Myths of Jerez” by La Vanguardia journalist and critic Ramon Francàs.
Barcelona Wine Week will also host several sessions analysing the sector’s main trends, such as exports and alternatives to the US market, artificial intelligence in the service of wine, and the evolution of wine recommendation.
First “no/low alcohol” conference
A major new feature of this edition is a day dedicated to the growing trend of non-alcoholic and low-alcohol wines and beverages. The programme will include a series of presentations exploring growth potential, the technical challenges of production and the profile of new consumers seeking a healthier lifestyle without giving up flavour or a premium experience.
There will also be tastings, including a blind tasting of wines with adjusted alcohol content and another featuring eight non-low-alcohol wines, in collaboration with the Brussels World Competition.
With this initiative, Barcelona Wine Week aims to create a business and networking space for a market segment that is redefining the future of the wine industry.
A major showcase
Barcelona Wine Week will bring together more than 1,000 wineries from across Spain, including major brands and small producers from over 85 Designations of Origin and other quality labels, in Halls 1 and 8 of Fira de Barcelona’s Montjuïc venue.
More than 25,000 trade visitors are expected, 20% of them international, and more than 13,500 business meetings are anticipated between exhibiting wineries and visiting buyers.
Barcelona, 29 October 2025
See the programme of activities here.
