VERONA, ITALY (PRWEB) – Registrations have closed for the blind wine tasting organized by Veronafiere with the support of Assoenologi. Now what? Wine samples are being anonymized for tasting which will be carried out by more than 80 international experts. The Selection culminates with the publication of the annual guide, both paper and digital, containing all the wines that obtain the highest scores. The Guide is then shared with the Vinitaly community; the wines will go on to gain visibility on the new Vinitaly Plus platform as well. Social Media posts are created by the 5StarWines & Wine Without Walls team for every single selected bottle, carrying the public relations buzz around 5StarWines & Wine Without Walls wines throughout the year.
Last year, this was the point where we had to roll up our sleeves. From the moment that registered wine samples got to our warehouses, our staff were tasked with putting each bottle in blue bags to anonymize and ready them for tasting. While this already takes quite a lot of time, last year, after tailored planning and registration, due to the inability of the judges to reach Verona for the tasting, we also had to pack and ship each bottle to each individual judge – it was a mammoth undertaking.
This year, even though the judges have been permitted to travel to Verona, we cannot state that things have gone back to “normal”. The last edition before the pandemic was in April 2019 and things were very different. Judges would taste and score each wine seated around a table of 6, being able to have an open session. In this edition, the staff will prepare the tasting rooms following specific safety protocols: each judge will be seated at their own table but grouped in sets of 5, to allow consultation amongst the jury – things maybe a little louder than usual!
After the first round of tasting, all the wines that receive a score equal or higher than 90 are to be re-tasted by the General Chairmen, further discussing its final score. As the last wine receives its final score, results will be published online through the registration platform and producers will be notified. Wines with higher scores in each category will be awarded the “Trophy” title.
While we patiently count the days until the beginning of this year’s edition of 5StarWines & Wine Without Walls, we are using our social media platforms (@5StarWines) to introduce all the judges joining us in Verona, helping you to get to know each of them better; posting video messages by them as well. Follow us to stay up to date on this year’s edition of the tasting!
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About: 5StarWines – the Book is the annual wine selection organized by Veronafiere, held in the lead-up to the biggest Italian wine fair in the world. The event is now in its fifth edition. 5StarWines – the Book is a blind tasting aimed at shedding light on wineries investing in the improvement of their products. During the event, a highly qualified panel of wine professionals will taste and score — using a 100-point scale — participating wines. In the 2020 edition, over 2000 bottles took part in the competition and 847 were selected for inclusion in 5StarWines – the Book. The Guide is a useful tool both on the promotional and commercial side. It introduces international buyers and wine lovers to new wine products of great value. It guarantees wine quality and it maintains and certifies their value at an international level.
While the world was taking a break, so was the economy and everything that goes along with it. Veronafiere was supposed to host not only Vinitaly, the biggest fair in the world dedicated to wine and spirits, but also 5StarWines & Wine Without Walls, a blind wine tasting conducted by a number of wine experts with a range of profiles, such as Masters of Wine (MW), journalists and Vinitaly International Academy (VIA) Ambassadors. Among these were Pedro Ballesteros Torres MW, Robert Joseph, Bernard Burtschy, Joe Fattorini, Regine Lee MW, Sarah Abbott MW, Elizabeth Gabay MW, Michelle Cherutti-Kowal MW, Lin Liu MW, Andy Howard MW, Jonas Tofterup MW, Thomas Curtis MW. Leading the coordination were Monty Waldin, Daniele Cernilli, and Gabriele Gorelli. The ultimate goal was to create a Top-Wines Guide to use as a marketing tool for producers, capable of creating business connections around the world.
At the beginning of 2020, due to the global health situation, Vinitaly International was faced with a new challenge: deliver the gold standard of Italian wine education, online. The VIA team quickly accepted the new landscape and — with support from the VIA Advisory Board and Chief Scientist Attilio Scienza — came up with an agile solution for wine students, splitting the Ambassador course into two modules.
To train the “European Quality Wine Heroes”, NGA created the Native Grape Odyssey (NGO) Maestro, course which, in 2019, was held in three cities in three different countries: Toronto (15-19 September), Moscow (28 October-1 November), and Tokyo (2-6 December). In five days and 30 hours of lessons in total, participants discovered Italian and Spanish wines studying these countries’ enological production. They immersed themselves into Italian and Spanish grape varieties, wine regions’ climate, history, and culture. Rebecca Lawrence, education development manager of the NGO course, described the methodological approach of the lessons: “The NGO Maestro is a course that has based its methodology in understanding the quality of European wines, in particular Italian and Spanish wines, by exploring the native grape varieties specifically as they relate to their territories as well as making the connections between the shared heritage (both cultural and genetic) of Mediterranean grapes. The course first describes the territory and then explains why native grapes have thrived there and places them into the broader context.”
VIA New York proceedings were officially opened by Gioia Gatti, the Head of the Wine and Food Section at ICE – Italian Trade Agency in New York. In 2019, ICE – Italian Trade Agency supported also the Los Angeles and Verona editions of the Italian Wine Ambassador course. During the New York course, students sampled 215 wines: 70 during the guided tastings led by Faculty members, and 144 during the additional tasting sessions labelled “Tasting Labs” which of walk-around tastings with wines offered by VIA Supporters Italia del Vino, Italian Signature Wines Academy, Famiglie del Vino, Wi-Fi Wine from Irpinia, Consorzio Franciacorta, Consorzio Vini del Trentino, Consorzio Vini d’Abruzzo, and Sicilia DOC.
Every year, Wine Spectator’s selection of Italian wineries strives to showcase both the high quality and regional diversity of Italian wines. For the 2019 selection Wine Spectator chose 15 producers that had never participated before. Moreover, 
During the first two editions of Wine Without Walls former Chairperson Alice Feiring devised criteria for judging to include the descriptors: ‘liveliness’, ‘evolution’, ‘balance’, ‘drinkability’, ‘savoriness’, ‘sense of place’, ‘emotional impact’, and ‘transparency’. Based off these editions, Monty Waldin decided to use and adapt six of the descriptors, changing ‘emotional impact’ with ‘individuality’ and ‘transparency’ with ‘clarity.’
Under the guidance of Vinitaly International Managing Director Stevie Kim and Vinitaly International Academy Scientific Director Ian D’Agata, the international team of judges is led by 3 General Chairmen: Bernard Burtschy, president of the French Wine Press; Robert Joseph, Editor at Large for Meininger’s Wine Business International; and Spanish Master of Wine Pedro Ballesteros Torres. Main task of the Chairmen is to re-taste wines with an initial score of 90, that is the score a wine needs to be published on 5StarWines-The Book. On the selection he chaired for two years in a row, Joseph commented, “There are new producers, new regions, and new grapes every year. I just love being here, discovering all these flavours, and then go on to Vinitaly to meet the actual people that produced them and understand why and how they are making these wines.” Ballesteros Torres, who finds 5StarWines enriching from a personal point of view, added, “I think it is a great opportunity for the Italian wines participating. 5StarWines is a major tool for Italian producers because they will have the chance to have a feedback from top level experts from all over the world. Another quality of the event is that while tasting, judges get the chance talk with each other, creating an environment of exchange and growth.”