(SANTA YNEZ VALLEY, Calif.) — When it comes to travel trends for 2022, midweek is the new weekend. And when it comes to traveling midweek, nobody does it better or makes it more appealing than the Santa Ynez Valley. Case in point: the Midweek Membership Club from Visit the Santa Ynez Valley, which has been expanded for 2022 to include more participating partners and a longer promotion window, to go along with the character, charm, and vibe that visitors have come to love most about the indisputable heart of California’s Central Coast wine country.
“A special experience any day of the week, the Santa Ynez Valley is particularly appealing midweek when the bustle has quieted and the valley provides an even more relaxed respite to visitors,” says Shelby Sim, President and CEO of Visit the Santa Ynez Valley. “With the continued popularity of work-from-home and remote working, there’s never been a better time to visit. With the expanded Midweek Membership Club travelers now have even more reasons to come back to what they know and love most.”
Guests who book an eligible consecutive two-night, Sun-Thur stay from Jan. 5 through March 31, 2022, will receive five digital passes, each of which can be redeemed at participating locations for a wine tasting for two, or $20 credit at restaurants, retailers, and activity providers. Midweek Membership Club travelers will also receive club member pricing on wine purchases during their visit at participating wineries.
“It doesn’t take long to do the math and realize the value that this program presents, particularly when midweek hotel rates are already typically discounted from their Friday and Saturday night counterparts,” says Sim. “Yes, there are still deals to be had in travel. Yes, midweek is the new weekend. And yes, the Midweek Membership Club from Visit the Santa Ynez Valley is the very best of both.”
Midweek Membership Club passes cannot be redeemed for cash or applied toward gratuity, and are valid Sunday through Thursday only. For more information including a complete list of participating lodging properties, restaurants, wineries, and more, or to plan and book your Midweek Membership Club visit to the Santa Ynez Valley, visit www.visitsyv.com/midweek/.
About the Santa Ynez Valley:
Barely two hours from Los Angeles and a scenic four-hour drive from San Francisco, the Santa Ynez Valley is home to six distinct towns each with its own culture, vibe, and menu of experiences. Blanketed with fruitful farms and vineyards, the California Central Coast wine region’s temperate weather allows for year-round activities of all sorts, spread throughout the historical communities of Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez, and Solvang. Destination dining and world-class wines await, accompanied by lodging at every level, all painted into atmospheric backdrops that colorfully mesh Old World and Old West. Visit more than 100 wineries, feast on chef-driven cuisine, and enjoy festive events and design details from Victorian-era to mid-century to modern Danish. For more information, including a listing of wedding venues, restaurants, wineries, tasting rooms, and events, go to VisitSYV.com.
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2022 PARTICIPATING BUSINESSES
Alma Rosa Winery & Vineyards
Ampelos Cellars
Art Spot on Wheels
Birkholm’s Bakery & Cafe
Bob’s Well Bread at the Ballard Store
Brick Barn Wine Estate
Broken Clock Vinegar Works
Community Clayworks
Coquelicot Organic Estate
Crawford Family Wines
Dana V. Wines
First & Oak
First Street Leather – Los Olivos
First Street Leather – Solvang
Foxen Vineyard & Winery
Grassini Family Vineyards
Hitching Post 2
Kalyra Winery
Los Olivos Wine Merchant & Cafe
Lucas & Lewellen
Lumen Wines
Pico Los Alamos
Plenty on Bell
Renaissance Antiques
River Grill At the Alisal
Santa Barbara Wine Country Tours
Succulent Cafe
The Baker’s Table
The Ultimate Escape Rooms
Toccata Tasting Room
