LOS OLIVOS, Calif., /PRNewswire/ — The Fess Parker family is pleased to announce the debut of their renovated tasting room, which reopened to the public on April 2, revealing a more modern design that pays homage to the family’s roots and supports the winery’s more elevated tasting experiences.
Established by the late Fess Parker in the 1980s, the multigenerational family owned and operated Fess Parker Winery has built a reputation for crafting exceptional Rhône and Burgundian wines from Santa Barbara County. Since opening its expansive tasting room and winery in the early 1990s, Fess Parker Winery has remained a top destination in the region, welcoming guests to enjoy high-quality wines from its picturesque location along the Foxen Canyon Wine Trail.
Looking to create a more contemporary experience for guests while incorporating the family’s unique history, the Parker family embarked on a tasting room refresh that would become the next evolution of the presentation of the brand. To bring their vision to life, the family hired Oliva Villaluz of Oliva Villaluz Design, who worked closely with siblings Eli Parker and Ashley Parker-Snider to conceive and execute the new look, which included updates of both interior and exterior spaces.
“After 30+ years, it was definitely time for a refresh,” explains Parker-Snider. “We knew we wanted to create an environment that would feel a little bit grand, yet still welcoming and comfortable – all while giving visitors a sense of place and meeting the needs of our elevated hospitality experiences.”
The floor-to-ceiling fireplace remains the centerpiece of the tasting room interior, which is now surrounded by comfortable chairs and a communal table to give the room a lounge-like setting. Beside the Fireplace Room are two semi-private tasting areas catering to more intimate wine experiences, including those showcasing the family’s robust library collection of wines, going back over two decades.
Additional decorative touches in the tasting room include a mural of the Fess Parker Home Ranch, showcasing the 714-acre property founder Fess Parker purchased in 1988, as well as a stunning Kodiak Greenwood photograph of Mr. Parker’s favorite spot on the ranch, which is printed on metal and hung as a tryptic above the fireplace. Memorabilia from Mr. Parker’s acting days – including the guitar he auditioned for the role of Davy Crockett with and an original copy of the lyrics from “The Ballad of Davy Crockett” with edits in the margin – are also included in the space, as a nod to the late patriarch’s roots.
Outside, tasting areas are reconfigured to further accommodate the winery’s shift towards more elevated, private tasting experiences while taking advantage of the area’s picture-perfect weather. New outdoor tasting bars were added to maximize usage of the spacious grounds, while new shade sails, outdoor furniture, and plants create a comfortable, appealing environment in which to enjoy the wines year-round.
Finally, the existing prep kitchen was updated with state-of-the-art appliances, allowing the winery to enhance their hospitality programming and accommodate a variety of special events.
“With the redesign, our goal was to create a warm space that invites guests to make lasting memories, but one that also allows them to connect to the people behind the wines and place,” says Parker-Snider. “We feel like the end result will stand the test of time. It’s something our folks would be proud and excited about, and something we hope the next generations will be excited about for years to come.”
About The Fess Parker Family Portfolio
Since the late 1980s, Fess Parker and his family have cultivated a world-class hospitality portfolio around the beauty and bounty of Santa Barbara County. The Fess Parker Winery is focused on the grape varieties best suited to the region’s unique growing conditions – Pinot Noir, Chardonnay, and Rhone wines – with its vintages consistently earning 90+ point ratings from top critics around the world. In addition to a waterfront hotel in Santa Barbara, the family honors their late patriarch’s legacy by hosting guests at the Fess Parker Wine Country Inn in Los Olivos, the heart of Santa Barbara wine country. For more information, please visit www.fessparker.com.
“A special experience any day of the week, the Santa Ynez Valley is particularly appealing midweek when the bustle has quieted and the valley provides an even more relaxed respite to visitors,” says Shelby Sim, President and CEO of Visit the Santa Ynez Valley. “With the continued popularity of work-from-home and remote working, there’s never been a better time to visit. With the expanded Midweek Membership Club travelers now have even more reasons to come back to what they know and love most.”
As with years past, participating Santa Ynez Valley Restaurant Weeks restaurants will feature curated, chef-driven three-course prix fixe menus at price points of $30, $40, or $50, plus tax & gratuity. Many area wineries and tasting rooms will also participate at various levels and price points, including offering two-for-one tastings, special tasting flights, and discounts on bottle purchases.
Buttonwood Farm Winery & Vineyard currently comprises a 42-acre estate vineyard, onsite winery facility, tasting room and gardens, a two-acre orchard, small hop yard, and 10 acres of rotated seasonal produce. The property, founded in 1968 on a principle of sustainability, was first utilized as an equestrian operation, followed by the planting of organic fruits and vegetables, and in 1983, the initial planting of the vineyard.
As part of the package, guests will arrive to an in-room bottle of Fesstivity from Fess Parker Winery’s sparkling wine program, plus a $150 dining credit to Nella Kitchen & Bar (
It turns out that I had about 50 wine tastings, if not more, in 2020. These shout-outs are from EveWine101 website articles: the 2020 Gambero Rosso Master Class, 2017 Bordeaux presented by the Union des Grand Crus, Vega Sicilia collectors dinner with Pablo Alvarez, Fontanafredda Barolo, wine from New Zealand’s Waipapa Bay, Folded Hills Winery with winemaker Angela Osborne, California Wine STARS 2020, LA County Wines (Byron Blatty, Acri Wine Company, Angeleno Wine Company and Cavaletti Vineyards), Zoom tasting with Suzanne Phifer Pavitt and their 2012 Date Night Cabernet, Camins 2 Dreams, Gary Farrell single vineyard Pinots with winemaker Theresa Heredia, revisiting Montemar, catching up with winemaker Mark Cargasacchi and Jalama wines, also visiting Ampelos and Zotovich in Lompoc, Switchback Ridge via the Grand Reserves Reward Master Card, tasting from family-owned wineries with Dr. Laura Catena, Anne Trimbach, Laure Colombo and Alessia Collauto Travaglini, great wines that stole my palate but not my wallet from Guarachi Wine Partners, reviewing DAOU’s Soul of a Lion, Tenuta Montemagno sparkling Barbera, Castello di Fonterutoli with Giovanni Mazzei, Paul Kornell Sparkling…
“Harvest has a way of injecting a little extra life into just about everything in the Santa Ynez Valley, and because of that, fall in the region has always provided a welcome diversion,” said Shelby Sim, CEO of Visit the Santa Ynez Valley. “Autumn is a time to get away from the hustle and bustle of daily life at a time that is just a bit quieter than the summer. But this year, when most everybody is trying to find opportunities to get away safely, a diversion such as a trip to wine country has never felt so needed.”
