BAR & RESTAURANT EXPO 2025 TO HOST THIRD ANNUALJAPANESE FOOD & BEVERAGE SHOWCAS

Experience Authentic Flavors and World-Class Innovation at Bar & Restaurant Expo 2025

LAS VEGAS- Bar & Restaurant Expo, the premier destination for hospitality professionals, returns to the Las Vegas Convention Center from March 24-26, 2025, and is thrilled to announce the third annual Japanese Food & Beverage Showcase. This highly anticipated experience is sponsored by the Japanese External Trade Organization (JETRO).

Building on the tremendous success of the inaugural showcase in 2023, the 2025 program features 32 distinctive suppliers who will bring the vibrant and diverse world of Japanese cuisine to life. Attendees will explore an unparalleled mix of authentic Japanese products and flavors, from premium seafood and artisanal spirits to sake, shochu, and innovative restaurant products.

The Japanese Food & Beverage Showcase will be prominently located within the expo hall, immersing visitors in the best of Japan’s culinary craftsmanship. This curated experience not only offers tastings but also provides opportunities to source high-quality ingredients and cutting-edge products directly from Japan’s top producers.

“The Government of Japan is thrilled to present the third Japanese Food & Beverage Showcase at this year’s Bar & Restaurant Expo,” said Akira Kajita, Chief Executive Director of JETRO Los Angeles. “Featuring premium Japanese seafood like scallops, buri, and tuna, along with wagyu, sake, and yuzu products, the showcase highlights the unparalleled quality of Japanese cuisine. We’re excited to inspire industry professionals to incorporate these exceptional ingredients into their menus, introducing new trends and culinary innovation to the bar and restaurant scene.”

From multiple unique Japanese seafood to award-winning sake, the showcase promises to be a must-visit destination for bar and restaurant professionals eager to elevate their offerings and stay ahead of industry trends.

Access and complimentary samples in the Japanese Food & Beverage Showcase is included in all passes. Those interested in attending or exhibiting at the 2025 Bar & Restaurant Expo can visit www.barandrestaurantexpo.com and press can register here.

Bar & Restaurant Expo is a trade event and not open to the general public. Stay connected with Bar & Restaurant Expo on FacebookLinkedIn, and Instagram.

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About Bar & Restaurant Expo

Bar & Restaurant Expo has continued to evolve and mirror the fast-paced, trend-setting nature of the hospitality industry. The event has been providing the specific tools that bar and restaurant owners, operators, and managers need to grow their businesses, compete, and succeed in this hyper-competitive and dynamic industry. The Bar & Restaurant Group is part of the Questex Travel & Hospitality Division and also produces World Tea NewsWorld Tea ExpoWorld Tea Academy, as well as Bar & Restaurant ExpoBar & Restaurant News, and Vibe Conference.