WASHINGTON – The Champagne Bureau, USA, has announced that 20,838,248 bottles of Champagne were shipped to the United States in 2020, an 18.8 percent decrease year-over-year in the adjusted final annual figures. Despite the decline in volume, due in large part to the economic consequences presented by the COVID-19 pandemic, the value of these shipments reached more than $572.2 million (€501.9 million) in 2020, the highest of any country outside of France. Globally, Champagne shipped 17.9 percent fewer bottles in 2020 compared to the previous year, lower than the 30 percent anticipated loss that was initially expected.
“The Champagne sector has proven its resilience before, and it will do so again,” said Jennifer Hall, director of the Champagne Bureau, USA. “After the Great Recession, the industry bounced back and saw seven consecutive years of growth in Champagne shipments to the United States. It’s our hope that Champagne will again show its strength as the United States makes progress towards recovery from the global pandemic.”
The Champagne industry has weathered global upheaval before, most recently following the 2008 financial crisis. Shipments to the United States fell nearly 27 percent in 2009. However, the shipments quickly bounced back, and the industry saw seven consecutive years of growth in the United States between 2012 and 2019, with an average 6.2 percent growth in volume per year.
During a virtual press conference*, Hall discussed the latest shipments data with Gaëlle Egoroff, Appellation Protection & Promotion Director at the Comité Champagne, which represents the 360 houses and 16,100 growers of Champagne, France. Egoroff remarked that “the closure of primary consumption and sales hubs, along with the cancellation of in-person events, put the industry under pressure,” and noted that the Comité Champagne “took steps to preserve the economic fabric of Champagne and invent new viticulture processes to address sanitary regulations.”
These steps included health measures to ensure the safety of the 30,000 permanent workers and 100,000 seasonal workers that come to Champagne to assist with the harvest, including adding mobile COVID-19 testing units in the vineyards. With restaurants and bars closed, producers also reinvented the way they marketed their products, including through virtual trade fairs, e-commerce and social media sales, demonstrating the Champagne industry’s ability to adapt in the face of unprecedented restrictions.
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The Champagne Bureau, USA, is the official U.S. representative of the Comité Champagne, a trade association which represents the grape growers and houses of Champagne, France. The Bureau works to educate U.S. consumers about the uniqueness of the wines of Champagne and expand their understanding of the need to protect the Champagne name. For more information, visit us online at http://www.champagne.com.
The 2-day-long hybrid live/virtual event will honor women-owned farms, businesses, and entrepreneurs in the food and craft beverage industries. The May 8th live farmers market will host dozens of vendors with products ranging from cakes and cookies to fresh veggies to honey and hot sauce to teas, hard ciders and spirits – all locally sourced and produced and for sale to the public. There will also be a craft beverage tent for on-site beverage purchases.
Early boxed wines got a bad rap, largely because they deserved it. Wine producers used this inexpensive container to package many cheaply made wines. They found a market niche for these wines, but the poor reputation for boxed wines languished for decades. Ironically, the wine box has many advantages over traditional wine bottles. Finally, with the help of new technologies and rediscovery of the many advantages of the box container, the box wine revolution began.
“Consumers and wineries alike will benefit from this fast track connection directly to Zinfandel winemakers, featuring small production artisanal wines that are available to consumers only by visiting the winery in person or virtually,” according to ZAP Executive Director, Rebecca Robinson. “So many of these wines are from historic vineyards and come with wonderful, colorful family stories that are the fabric of American agricultural heritage,” she continues.
The bar and restaurant industry has been significantly impacted by the pandemic and in an immediate effort to support the industry, Bar & Restaurant launched 
The path toward doing just that began on Jan. 25 when Gov. Gavin Newsom lifted the statewide stay-at-home order, paving the way for the resumption of leisure travel and related services in the process. Among the most notable Santa Ynez Valley visitor services and attractions that have reopened or have relaxed restrictions recently include the following:
Traditionally the first weekend of March is Wine Road’s annual Barrel Tasting weekend. This year because Sonoma County COVID-19 regulations will not allow visitors to gather in the cellars for barrel samples, Wine Road wineries are offering visitors a unique opportunity to meet winemakers and winery owners and taste their favorite wines, pulled from their library. Library wines are portions of vintages held back by wineries to re-released years after their debut.
“This wine is inspired by my grandmother, Marina Portalupi, who immigrated to Northern California from Piemonte, Italy. She believed wine was a staple, like milk and bread, and kept a barrel of her vino di tavola in her small grocery store. Every day, customers would fill their empty milk bottles to take home and pass around the dinner table. Vaso di Marina is a rustic yet refined wine in that same tradition and we hope you’ll enjoy it the same way.”
The Italian Wine Ambassador Certification Course is made up of two modules, the first theoretical and the second practical. The first module has students explore each and every Italian region: the wines produced here, its viticulture, the wine making methods, the culture and the regional dishes related to each territory. This section, that has been delivered online since the last edition of VIA Verona, is now on-demand and accessible through an educational platform.
My plan was to write about this for your reading pleasure late last year or early this one. Delays on my part pushed this farther out than anticipated, and then the world changed. Trying to tell you about the place we visited late last summer seemed perhaps a little irrelevant. What is relevant is what they are doing now and going forward.