NEW YORK (PRWEB) – From October to December 2021, TASTE THE DIFFERENCE programme will be casting a new light on European PDOs – Protected Denomination of Origin – and PGIs – Protected Geographical Indication – thanks to an intense activity calendar. Aimed at increasing the perceived value of wines with protected origin and national cultural heritage, while ensuring an image of European excellence and tradition, the campaign addresses both press and trade professionals and will be focusing on quality wines made in Spain and Italy.
The campaign is the result of the joint efforts of Prodeca, a Spanish state-owned company supporting agri-food and forestry products from the north-east of the country, and UIV, Italy’s most important wine association representing 660 companies and a total of 150.000 growers.
The lively series of activities, to be run both in person and online, includes active participation in events such as TEXSOM – where TASTE THE DIFFERENCE will support the Volunteer Dinner – the arrangement of dedicated masterclasses in October and November with GuildSomm in major cities such as New York, Chicago, Los Angeles, and Austin, alongside with an open-to-all virtual seminar series that will remain available online. In addition to this, a Grand Tasting will be run in New York featuring upwards of 40 producers from Italy and Spain and seminars showcasing the peculiarities of the many appellations involved.
The wide series of activities will strengthen the awareness of PDO and PGI symbols and broaden the knowledge of related appellations among journalists and bloggers, wine influencers, key opinion leaders, as well as sommeliers, beverage directors and retailers, thanks also to a social campaign.
About TASTE THE DIFFERENCE PROGRAM
The program: European quality wines: taste the difference is a project financed by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of PDO and PGI European wines abroad in China and US. In order to achieve this objective, the TTD.EU program will organize wine seminars, workshops and b2b meetings both in these countries and in Spain and Italy, inviting wine professionals to join study trips to Europe. The program, realized in the span of three years (2021-2023) aims at creating awareness about European quality wines, in particular Italian and Spanish, which share a long tradition and a high standard of quality.
The beneficiaries: Unione Italiana Vini is the oldest and most commissioned Association of the Italian wine market. It represents cooperative, private and agricultural wine-companies, bottlers, consortia, associations and wine-making machines or wine cellars / laboratory manufacturers, located throughout the Italian territory. Promotora de Exportaciones Catalanas (PRODECA) is a public company established in 1986 and added to the Department of Agriculture, Livestock, Fisheries and Food of the Government of the “Generalitat de Catalunya.
Expertly crafted by eighth generation Beam family distiller, Freddie Noe, Basil Hayden Toast represents a reimagining of Basil Hayden with the use of a toasted barrel. In lieu of traditional rye grain, Basil Hayden Toast is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood. After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product with complex flavor grounded in sweet vanilla and rich roasted notes. In an ever-expanding and often intimidating bourbon market, the light, approachable palette of Basil Hayden Toast offers a fresh perspective.
The SIP Awards International Spirits Competition is committed to its core mission of bringing together informed, passionate consumers to experience rare and unique spirits and mixers from around the world. This year, cognizant of the ongoing global pandemic, SIP Awards reimagined spirits judging with their innovative at-home evaluation kits. With a record breaking 1,183 submissions, the 2021 evaluation was by far the most competitive for brands vying to secure coveted SIP Awards recognition and exposure.
WhistlePig’s FarmStock Beyond Bonded Rye is a Straight Rye Whiskey crafted from 100% Remington Rye harvested from the ‘North Orwell 1’ field of WhistlePig’s 500-acre Farm. FarmStock Beyond Bonded Bourbon is a Straight Bourbon Whiskey made with a high rye mash bill clocking in at 51% Dent Corn and 49% Remington and Rifle Rye varietals harvested from ‘North Orwell 1’ and ‘North Orwell 2’ fields. Both whiskeys were distilled on WhistlePig’s original hybrid still, ‘Mortimer’, proofed with water from WhistlePig’s Farm well, and aged for upwards of four years in Vermont Estate Oak barrels which were produced from local Vermont oak. The oldest barrel in the release was aged for four years, 8 months and 14 days.
Seth Benhaim, founder of Infuse Spirits Group says, “Working with The Lost Explorer Mezcal will open many doors for all brands involved. The undeniable popularity of Mezcal and the unique profile, quality and packaging of The Lost Explorer are perfect compliments to the vodka and whiskey brands we currently sell. There are so many great synergies between our two teams.”
“The Busker is unique, unlike any other of the whiskies we tasted,” said Andy Seymour, owner of Liquid Productions and partner in BAR. “All the others were going in the same direction, and this stood out right away. The Busker has a bolder and richer taste that we all immediately picked up on.”
Eighth year TASTE HALL OF FAME Inductees are selected based on either having received numerous TASTE AWARDS and finalist nominations over the years, or having made a significant impact in the world of taste and broadcast entertainment. Inductees range from television and movies, to online video, radio, and real world experiences.
“With Fresh Pressed Olive Oil Club, you can try a full-sized bottle of premium olive oil for just $1 — starting you on a taste journey you’ll definitely want to continue with their quarterly deliveries,” affirmed Brian Dolezal of TopConsumerReviews.com, LLC. “As an ‘olive oil sommelier’, Fresh Pressed owner T.J. Robinson travels the world with his team, to find the best harvests for their loyal customers. Subscribers choose between the small and the large set (three 250-mL bottles or 500 mL bottles) which arrive every three months. With each shipment, customers get a detailed newsletter describing each olive oil’s origins, providing recipes and pairings, and offering in-depth knowledge about the olive oil industry. While Fresh Pressed Olive Oil Club backs their olive oils with a 100% satisfaction guarantee, customers rarely need to take advantage of it: the quality of the olive oils in this club is exemplary. For all of these reasons, Fresh Pressed Olive Club once again earns our highest recommendation among Olive Oil Clubs in 2020.”