Eve's Wine 101

Perlis Picks: 2013 Changes for Eve’s Wine 101

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We love writing for our Eve’s Wine 101 faithful readers and followers, sharing with you our passion for all things wine.  Most of the work we do in this regard is done purely out of our love of the grape and our appreciation of the responses we get from all of you.

I’ve been pursuing my passion for wine for more than 25 years. I have had the good fortune of having numerous mentors to show me the way, as well as a wonderful wife who puts up with me. After a couple of decades of learning about wine, attending events, visiting tasting rooms and tasting as much wine as I possibly could, I had the amazing good fortune to meet Eve Bushman. Now, as Contributing Editor for Eve’s Wine 101, I do my best to bring as much information as possible about wine to Eve’s Wine 101 faithful readers.

But, we want to do more. After we spearheaded the Pour Into Sandy fundraiser, with “force of nature” Eve doing so much work and yours truly providing mainly behind-the-scenes support, we decided the time had come to take the next step.

Now, we also offer consulting services at Eve’s Wine 101.

With a philosophy of “bring them in and bring them back”, we provide to a select group of clients our personal attention for promoting their wine-oriented businesses and events. Using a combination of social media and traditional marketing methods, as well as showing clients how to more effectively do their own marketing, we also help them operationally, focusing on how they can improve the level of products and service they provide to their customers. So, not only does the marketing effort “bring them in”, the quality of the customers’ experiences help to ensure to “bring them back”. And our clients don’t have to be in the wine business — we’re be happy to talk to any group or company interested in having a wine-oriented event to see if there is a fit.

Our most recent event was the successful New Year’s Eve party at Cheers @ All Corked Up. Look for more events to follow, there and elsewhere, such as the inaugural Sierra Pelona Valley Wine Festival to be held January 26th at Reyes Winery.

Our regular reporting will continue as usual.

You’ll still hear from us about all of our wine related experiences and we’ll let you know about all the great wine events going on, sponsored by us or not. This just gives us an ability to devote even more time to Eve’s Wine 101 and to keep you informed about all things in the wine world, whether it is local or beyond.

As always, we’d love to hear your comments about this, as well as any ideas you might have.

Michael C. Perlis
Contributing Editor
Eve’s Wine 101
MichaelTheZinFan@aol.com

Eve’s Wine 101 Changes for 2013

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Eve’s Wine 101 owner Eve Bushman and her associate Michael Perlis announce changes for 2013 to include social networking and marketing for new clients that desire increased productivity under a new arm of the business, aptly titled Eve’s Wine 101 Consulting.

“People have come to us, asking for help, and we’ve had a hard time just selecting which ones we are confident we can make more productive,” Bushman said.  “One of our caveats being that we don’t want to bring ‘them’ in unless we know we can get ‘them’ back, ‘them’ being customers.   A burgeoning wine bar, a restaurant under new ownership, a winery looking for local representation, training wait staff on wine presentation, a wine festival, are all good fits.”

Perlis added, “After spearheading the Pour Into Sandy fundraiser, the successful New Year’s Eve party at Cheers @ All Corked Up, and working on the inaugural Sierra Pelona Wine Fest we decided the time had come to take the next step.”

By sponsoring events under the Eve’s Wine 101 banner, as well as consulting with wineries, wine bars, restaurants, and other wine-oriented businesses, the two promise to “raise the bar” in providing the best wine-y experiences possible for Santa Clarita residents and beyond.

So now the question to ask yourself, maybe in regards to planning your own event or marketing your venue: Do you have an idea and want to reach out to more customers?  Eve’s Wine 101 can be your wine-sounding board.  Based on their experience, Eve’s Wine 101 Consulting is equipped to advise you on what will fit and what won’t.  From there they will work very hard to promote your event or venue, extracting and promoting what is individual and newsworthy on a regular basis to share via social networking and media outlets. In addition, they will work with you on how you can promote yourself to the SCV wine community.

Being the SCV Wine Conduit opens SCV doors.  Bushman and Perlis have a sense of ownership – which no one else has – of the local wine community as they have provided free press and new releases to media contacts for over five years.

Eve’s Wine 101 regular reporting will continue as usual. You’ll still be able to read about wine related experiences and great wine events, sponsored by Eve’s Wine 101 or not.

Their goals for 2013 give the pair the ability to devote even more time to Eve’s Wine 101 and to keep you informed about all things in the wine world, local and afar.

Contact Eve Bushman at eve@evewine101.com or Michael Perlis at MichaelTheZinFan@aol.com