Perlis Picks: 2013 Changes for Eve’s Wine 101

We love writing for our Eve’s Wine 101 faithful readers and followers, sharing with you our passion for all things wine.  Most of the work we do in this regard is done purely out of our love of the grape and our appreciation of the responses we get from all of you.

I’ve been pursuing my passion for wine for more than 25 years. I have had the good fortune of having numerous mentors to show me the way, as well as a wonderful wife who puts up with me. After a couple of decades of learning about wine, attending events, visiting tasting rooms and tasting as much wine as I possibly could, I had the amazing good fortune to meet Eve Bushman. Now, as Contributing Editor for Eve’s Wine 101, I do my best to bring as much information as possible about wine to Eve’s Wine 101 faithful readers.

But, we want to do more. After we spearheaded the Pour Into Sandy fundraiser, with “force of nature” Eve doing so much work and yours truly providing mainly behind-the-scenes support, we decided the time had come to take the next step.

Now, we also offer consulting services at Eve’s Wine 101.

With a philosophy of “bring them in and bring them back”, we provide to a select group of clients our personal attention for promoting their wine-oriented businesses and events. Using a combination of social media and traditional marketing methods, as well as showing clients how to more effectively do their own marketing, we also help them operationally, focusing on how they can improve the level of products and service they provide to their customers. So, not only does the marketing effort “bring them in”, the quality of the customers’ experiences help to ensure to “bring them back”. And our clients don’t have to be in the wine business — we’re be happy to talk to any group or company interested in having a wine-oriented event to see if there is a fit.

Our most recent event was the successful New Year’s Eve party at Cheers @ All Corked Up. Look for more events to follow, there and elsewhere, such as the inaugural Sierra Pelona Valley Wine Festival to be held January 26th at Reyes Winery.

Our regular reporting will continue as usual.

You’ll still hear from us about all of our wine related experiences and we’ll let you know about all the great wine events going on, sponsored by us or not. This just gives us an ability to devote even more time to Eve’s Wine 101 and to keep you informed about all things in the wine world, whether it is local or beyond.

As always, we’d love to hear your comments about this, as well as any ideas you might have.

Michael C. Perlis
Contributing Editor
Eve’s Wine 101
MichaelTheZinFan@aol.com