“Fred Minnick Picks” Total Wine and More for new collaboration

 America’s leading bourbon expert Fred Minnick will share his sophisticated palate and spirits expertise with Total Wine & More customers across the country via “Fred Minnick Picks,” which were selected in a blind tasting.

Customers will be able to learn more about Minnick’s bottle picks via in-store displays and shelf talkers, in addition to watching tasting videos featured on landing pages for select products. Minnick, who is renowned as a top spirits critic around the globe, has made appearances on The TODAY Show, Bravo’s “Top Chef,” Discovery’s “Moonshiners” and more. But these appearances came on the heels of a nearly two decades of spirits journalism, authoring seven books and the founding of the American Spirits Council of Tasters.

With Total Wine & More, Minnick continues helping bourbon lovers discover their next favorite bottle.

“Fred Minnick Picks” will be featured in Total Wine & More stores across the U.S. and online until April 24th. To view Minnick’s thoughtfully selected spirits recommendations, visit

 totalwine.com/content/trending/fred-minnicks-whiskey-picks.

To stay up to date on all things Fred Minnick, visit fredminnick.com. For more information on Total Wine & More, visit totalwine.com.

ABOUT FRED MINNICK:

World-renowned spirits critic, entrepreneur and best-selling author Fred Minnick continuously revives the age-old traditions and cultures of Bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio’s “Minnick Minute” show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne), which features interviews with musicians, athletes and other celebrities including Peyton Manning, Ludacris, Lindsay Ell, Terry Bradshaw, Ashley McBryde and more. Minnick, a Louisville, KY-based father of two, is also an avid music fan, curating his annual Bourbon and Beyond festival which has welcomed acts like Lynn Kravitz, John Mayer and Stevie Nicks to its stages. He is a longtime judge on the San Francisco World Spirits Competition and founder of the American Spirits Council of Tasters. He has authored several books bestselling books, including Bourbon Curious; Bourbon; Rum Curious; and Whiskey Women.

FRED MINNICK ON THE WEB:

ABOUT TOTAL WINE & MORE:

Total Wine & More is the nation’s largest independent retailer of fine wine, beer, and spirits with 229 stores in 27 states. Total Wine & More has an extensive selection of over 8,000 wines, 4,000 spirits, and 2,500 beers, all at exceptional prices. Additionally, Total Wine & More is committed to giving back to the local community. In 2021, Total Wine & More contributed over $8 million in monetary and in-kind donations to 13,000+ organizations.