In an unprecedented inaugural event, PURPOSE skyrockets to the country’s list
of top-grossing wine auctions.
PASO ROBLES, Calif. /PRNewswire/ — Wine industry and business leaders from all over the country came together at Must! Charities’ PURPOSE event with a shared passion to give back—and give back they did—to the tune of $1,300,000. The inaugural party with a PURPOSE has positioned itself to be in the top 15 grossing wine auctions in all of the United States for 2021.
The overwhelming success of the event is in part to how it originated organically from small vintners who harnessed the power of allocation lists. PURPOSE was an ambition of Eric Jensen, owner of Booker Wine and a founding member of Must! Charities.
“The event truly embodied the renegades of Paso Robles who came here with little money, forged ahead and continue to invest their capital into serving greatest needs and the less fortunate of our area,” says Jensen.
Referred to as “the best damn party Paso has ever seen,” PURPOSE was more than fine dining, luxurious auction lots, and festive live performances (although there was plenty of that). The purpose was to harness the power of collective giving to raise the remaining funds needed to open doors on a brand new $3.2M state of the art Boys and Girls Club in Paso Robles. Mission accomplished.
“I remember the moment I looked around and realized I was witnessing the epitome of what we do at Must! Charities: collective giving.” Becky Gray, Executive Director of Must! Charities reflects, “The simple gesture of raising a paddle has the power to change a life, change a community, and give opportunities to those who would otherwise not have it.”
What historically has been a grassroots effort in the region, became an effort at PURPOSE that brought local Paso Roblans with out-of-towners together for an important cause. The result allowed for greater reach and greater leverage, increasing the impact to those who need it most. The tremendous success of PURPOSE gives Must! Charities increased capacity to move the needle on social issues.
Given the success of this year’s event, Must! Charities is already planning next year’s party with a PURPOSE. To find out more about the Must! Charities fundraising charitable campaigns, visit mustcharities.org or call 805.226.5788.
About must! charities:
Must! Charities makes investments that address the most critical needs in the community, from youth mentorship to poverty to hunger. We identify the most critical community needs, vet organizations that are serving those needs, then invest in their infrastructure so they are well positioned to create positive, measurable change for years to come. We are people who have an intrinsic desire to build a stronger community through an investment-minded approach. We are small business owners, stay at home parents, middle managers, college students, CEOs of major firms and together, we harness the community’s collective giving potential. To learn more or become a partner, please visit www.mustcharities.org or call 805.226.5788.
Rhythm on the Vine® Country Series
The HALL team will work closely with Guana’s Executive Chef to prepare a program celebrating the flavors of the California wines alongside the island’s natural bounty. Director of Winemaking for HALL Wines, Megan Gunderson, will work with the culinary team to create special menu pairings inspired by the flavors of Guana. She will also personally pour wines from across the HALL Family Wine brands portfolio including HALL, WALT and BACA Wines, and be available to chat with guests about the brand’s extensive West Coast vineyards, and the winemaking process.
Fortunately, we’ve had another exceptional year for kosher wine production. That means there’s an excellent selection of exciting releases to choose from – and one less thing to worry about. They’re ready to serve now, so whether you’re planning to host a crowd or be a guest, you’re sure to find something deliciously suitable for the holiday table.
“Mikkeller Bar San Francisco was the second Mikkeller Bar we opened and the start of our entire operation globally, so that place means something very special to us. It is a bar that has done really well right from the beginning in 2013, and we are of course very happy and grateful that very soon we’ll be able to invite the old regulars and other beer lovers back into the bar again,” says Mikkel Bjergsø, founder and Creative Director of Mikkeller.
Designed to highlight the agricultural foundation of The Hilt’s dramatic 3600-acre property and the wines grown and made from the unique estate, guests are encouraged to travel to The Barn along the scenic Highway 1, an open and undeveloped coastal stretch that echoes California’s unmatched natural beauty. The Hilt Estate is located just miles from the Pacific Ocean in the far south-west corner of the Sta. Rita Hills AVA winegrowing region and is comprised of three vineyards, Bentrock, Radian and Puerta del Mar. The property consists of a large tree-lined hill and vineyard extending outward. Using the natural geography of the property as a guide, the winemaking and hospitality buildings on The Hilt Estate are intentionally separated to define their uses. The winemaking production follows along the base of the hill and the hospitality barn comes out and sits among the vineyard. The new, state-of-the-art 50,000 square-foot gravity fed winemaking facility is where form and function in winemaking truly connect for long-time winemaker Matt Dees and his team, and where they will now produce the distinct wines of JONATA and The Hilt.
The SIP Awards International Spirits Competition is committed to its core mission of bringing together informed, passionate consumers to experience rare and unique spirits and mixers from around the world. This year, cognizant of the ongoing global pandemic, SIP Awards reimagined spirits judging with their innovative at-home evaluation kits. With a record breaking 1,183 submissions, the 2021 evaluation was by far the most competitive for brands vying to secure coveted SIP Awards recognition and exposure.
An even more special treat, the new book came signed by the author! After the signed page I read the dedication on the next, “To my father George L. Geary, who taught me at the age of six to eat a Foster’s Freeze chocolate-dipped cone without messing my shirt.” Ah, don’t think I learned that one!
“New company de Négoce, the brainchild of well-known negociant Cameron Hughes, is deserving of major kudos for delivering amazing value in bottlings from up and down the American West Coast and featuring famed appellations like Atlas Peak, Diamond Mountain District, Carneros and others,” said Rich Cook, director of Critics Challenge.