Wine and Spirit Goals for 2019, NOT Just About Drinking

January 11, 2019 by evebushman

Thinking that in my ten years of writing about wine and spirits, I must’ve set some goals, written them down and shared them in past articles. Did a quick Google search and found yea, sounds familiar as I did it once, just last year, in the column titled: Why Not Have…Drinking Goals for 2018? And No, it’s not too late to set them!

So I gave my 2018 article a gander, to see how many of my goals were met, to see if I should even attempt goals for 2019. The first goal, to learn about Mezcal, wasn’t a complete failure as I got to taste at least one in 2018. So that goal has a continuance for this year. I also went to more wine bars this year…or maybe I should say visited one wine bar more: Newhall Press Room. So that goal was partially met.

I made it to the Japanese Food and Restaurant Expo again, co-hosted our first Wine on the Roof and fourth Cocktails on the Roof for the WiSH Education Foundation, visited Salt Creek Grille and had wine, attended another Peatin’ Meetin’ organized by the LA Scotch Club and didn’t die…

But I still need my WSET Level 2 in spirits to be offered hands on as online classes are still the only type being offered. So I may have to give in on that goal, bite the bullet and try the online course this year.

Didn’t make it back to Utah or Denver for more spirits, but I did make it to SCOTLAND for plenty of Whisky!

Attended the tastings and classes at the Universal Whisky Experience in Las Vegas – which we plan to attend again this year in April.

So what’s up for 2019:

As the West Ranch Beacon* website shut down earlier this year, removing me from one weekly column commitment after about a decade, I thought I should look around for something new.

I can add more Eve Bushman Consulting Clients – so if you own a bar, restaurant, winery or wine bar and need some marketing ideas email me at Eve@EveBushmanConsulting.com. My business partner Michael Perlis and I have been successfully consulting and marketing for our clients for many years now.

Also thinking about trying something new…starting out as a small Brand Ambassador might be a good fit, though I’d need some training as that part of the industry is very new to me. I have plenty of experience with wine and spirits via the numerous events we’ve created and hosted, as well as the many we’ve marketed, and have enough wine and spirit education under my belt to be able to easily learn about a brand that is looking for representation in Santa Clarita Valley, San Fernando Valley and Los Angeles. If you hear of anything email me at Eve@EveWine101.com

So, those these new goals aren’t drinking goals, they all still involve the industry I’ve been involved with for over 10 years. I’m not going anywhere! Regardless of what I may add to my workload to make up for the closure of the West Ranch Beacon, know that Eve Wine 101 and Eve Bushman Consulting will continue as they have for many more years to come.

*If you hadn’t finished reading a particular article of mine on the Beacon, or are looking for my archived articles, please email me: Eve@EveWine101.com. I have all of my articles saved. Those over three years old were shared again, under the title “Vintage Eve” on Tuesdays on https://www.EveWine101.com. Newer articles, including the last three I did in the Scotland series, I can email out as word docs to whoever wants them. These will also be re-purposed on EveWine101 on Tuesdays within the next three years.

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

How Was the 4th Cocktails on the Roof?

September 21, 2018 by evebushman

Cocktails on the Roof News: Thanks to everyone that bought a ticket, volunteered, signed up as a vendor and participated in the 4th Cocktails on the Roof event held September 7.

The Day After

We are rocking that roof! Photo credit: The Signal newspaper.

Waking up to 71 notifications on Facebook = must have been a great night! Once I cleared those there were 76 new ones! Egads! It only got worse when I uploaded my photos here and here. “We raised nearly $40,000 in three hours and will be focusing on STEAM programs this year” stated Amy Daniels, Executive Director for the WiSH Education Foundation, “With an emphasis on the ARTS.”

Now, to announce the cocktail winners, share some of the raves and thank everyone that helped make our event a success.

Cocktail Winners

First Claim Jumper, Second Place Salt Creek Grille and Third Place went to Solita Tacos.

Raves

Judy: Another fabulous event, thank you for your vision so long ago.

Michelle: We had such a nice time tonight. Thank you Eve for putting together such a fun event. Looking forward to next time.

Eric: Third year in a row for us, and two new attendees we convinced to attend. They said they would be there next year.

Michael: 2muchfun w/someofthebest! Thx WiSH! Epic Evening! Always a great time w/ WiSH

Jason: An incredible event!!

Dawn: Cocktails on the Roof! So much fun seeing lots of friends and enjoying our VIP lounge – thank you Image-2000 and Joe Blatchford!

Tamar: Another fantastic event!!! Thanks Eve and Amy!

Jennifer: Great to see you all! Can’t wait til 2019!

Dana: VIP… oh yeah, the best way to do #cocktailsontheroof! See y’all next year!

Heidi: Our first time at Cocktails on the Roof!! What a fun event!! Met a lot of people I haven’t seen in a long time! Dancing, drinking a lot of cocktails…. thank God for Uber!!!

Jeannie: Fun being with you all!

Cheryl: Congratulations on an amazing event to support our community!

Sue: Excellent! Thanks for all you do for Hart District!

Amanda: Great job last night. The vendors were fabulous! Such a variety. It was also good to see you and share a moment.

Richard: What a great night.

Josh: Thanks for including us!! We had a blast.

Michael: Great event, as always Eve. You and your team should be very proud!

Alex: Love u eve!! Another amazing event!!

Steve: First off, last night was fantastic and you are to be congratulated, yet again. Truly Eve, that is an amazing civic event and I hope you get a special sense of accomplishment for what you created because it is really something worthwhile, fun and tasty too.

Patti: Great event!!! Good job everyone!!

Maureen: What a great night seeing so many friends for a great cause!

Alex: Another amazing event!

Judy: fabulous event thank you to all the volunteers who took time to help us last night! Lots of fun, drink and fun!!!

Michael: Awesome event. Another great job. So nice to see old friends and sample all the delicious food and drink.

Steve: Great event Amy, Eve, and all!

Stacey: So fun! What a great night with good friends.

Stephanie: It was really fun with great friends and an old boyfriend!

My goal in sharing the “lists” below is that you will go to the restaurants you enjoyed on our roof and frequent the businesses that chose to sponsor our event:

Pinups for American Heroes

Samantha Wade, Donna Carrion, Mary Bird, Kori Hawk, Kat Soto, Ashley Caldwell and Brittany Sanders.

Sponsors

The Magazine of Santa Clarita, Elite Magazine, Westfield Valencia, Littler, BrightView, California Credit Union, Oasis Associates, Andy Gump, SOS Entertainment, The Signal, SCVTV, Burrtec, Brightview Tree Company, Team House Real Estate, Eve Bushman Consulting, Image 2000, 24/7 Events and SCV Tax.

Vendors

Salt Creek Grille, Wolf Creek Restaurant and Brewery, Dulce Vida Tequila, Mammoth Coffee Roasting (Espresso Martini), JFC International (sake-based cocktails), Alchemy Valencia, Marston’s Valencia, An Indian Affaire, LA Scotch Club (the only event the club participates in), Lazy Dog Restaurant and Bar, Pomp & Whimsy Gin Liqueur, Vines Restaurant and Bar, Willow Creek Distillery (formerly the Distillery at Opolo), The Newhall Press Room, (Moscow) Mule 2.0, Nealie’s Skillet, Lucille’s Smokehouse BBQ, Honu Coffee, The Local Pub and Grill, Smokehouse on Main, Impex Beverages (spirit brands), Claim Jumper Restaurant and Saloon, Figenza Fig Vodka, Sweet Beams Ice Cream Truck, Sweet T’s Treats and Nothing Bundt Cakes.

Committee

From the WiSH Education Foundation board: Amy Daniels, Richard Cohn, Lynne Secrest, Ed Masterson and Judy Penman. From WiSH Advisory Board: Eve Bushman and Marlee Lauffer. From our community: Dawn Begley, Mitch Russell and Jennifer Ramos. (Of special note: Ramos was recruited just weeks before our event and signed up no less than SEVEN restaurants in less than two weeks, warranting a special shout out from me!)

Volunteers

Amy Daniels, Noah Daniels, Josh Daniels, Christi Kessler, Mia Slotsve, Koren Young, Recyl Chapman, Mallany Carver, Whitney Wollin, Dennis Ward, Kathleen McGraw, Kathleen and Allen Marquart, Burt Ceroni, Diane Curtis, John Rogers, Holly Bellamy, Robin Wimsatt, Ellen Hawthorne, Carmel Farnsworth, Eileen Gunning, Judy Penman, Cheryl Gray, Carolyn Lodes, Jen Phelps, Nicole Stinson, Steve Portaro, Danise Davis, Mary Bradway, Taj Ambar, Damien White, Brittany Murrietta, Cindy Kirk, Larry and Christy Grable, Maggie-Mae Laufman, Rochelle and Terry Gallimore, Michael Farnsworth, Jennifer Primero, Talia Stern, Raymond and Cathie Baker, Joelyn and Robert Caprine, Steve Dole, Nicole Feast, Scott Fushi and Rich Daniels.

About WiSH Education Foundation

The WiSH Education Foundation supports the 23,000 students in grades 7-12 of the William S. Hart Union High School District. We fund programs and initiatives not paid for by tax dollars alone and our goal is to benefit as many students with our dollars as possible, directly in the classroom, where it’s needed most.

WiSH is important to everyone who lives in the Santa Clarita Valley, whether you have a student in our schools or not – great schools help keep our home values strong and educating our young people is vital to our community!

http://wisheducationfoundation.org/

Vintage Eve Circa 6/2014: Giving Wine an Identity?

December 5, 2017 by evebushman

Since starting Eve Bushman Consulting for wine-based and non-wine based businesses I’ve been reading marketing books, going to lectures and taking classes. One book sent to me for review, “Wine and Identity: Branding, Heritage and Terroir” seemed to fit my bill perfectly. So, for those readers that work in the wine industry, or have an interest in wine, you may find these ideas interesting.

I learned (or had my thoughts validated):

“Marketing wine and wine regions has become increasingly about telling stories…(to) engage consumers and tourists and translate into sales.”
Wineries strengthen their branding with a nod to both the heritage and terroir of their region.
“Unlike milk, fruit…when and how wine was made…is a major factor in…purchase decisions.”
A well-known and well-respected wine grape growing region, say Napa or Bordeaux, has a “competitive advantage.”
The consumer will remember a “uniquely” built brand.
Identify the target audience for your wine: are they connoisseurs, price-conscious consumers and/or new to wine and/or young?
Very few wine buyers will talk to a wine store employee, though they will talk to a winery representative in a tasting room. And the smaller and more hospitable the tasting room the better.
To evoke “imagery” and a sense of place to a winery label words such as “Vineyard” “Cellars” “Chateau” “Estate” and “Hills” are often employed. (However, with newer wine drinkers there has been a shift to sexy and clever themes.)
“In the absence of human intervention, the label becomes the single most important window to a wine’s story”… and should be read within the time it takes to consume a single glass.
The value of Napa and its winemakers are illustrated in this statement penned by Charles Wetmore of the Board of State Viticultural Commissioners in 1884, “To be a neighbor of Mr. (Charles) Krug …or such men elsewhere in the vine growing communities, would add at least $100 to the value of the land.”
Wine, while fighting an “elitist image”, is a “marker of social identity” for those expected to show “sophistication.”
Though the label and the tasting room have to draw people in its what’s in the bottle that will ultimately matter in repeat purchases.
Old word wines are branded more by location, where new world wines rely more on grape varietals to fuel purchases.
Wine festivals serve to highlight a region and can result in tourism. My own reflection on this is that it may prove difficult for a winery to stand apart from just its association with a region when showcased at a large fest.

Information From The Publisher
The shift to telling engaging and provocative stories to increase wine sales.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales.

Wine and Identity

Branding, Heritage, Terroir

Edited by Matt Harvey, Leanne White, Warwick Frost

This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.

This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for anyone interested in tourism, marketing and wine studies.

Click here to view inside this book, view the author biographies and to see the full table of contents.

Want to see more titles in this area? We also have: Social, Cultural and Economic Impacts of Wine in New Zealand.

These books are part of the Routledge Studies of Gastronomy, Food and Drink series

Wine 101/Business 101: Run Your Business Ethically

November 17, 2017 by evebushman

In writing about wine and spirits, promoting events and consulting for all kinds of businesses – predominantly bars, wine bars and restaurants – we’ve encountered our fair share of knowledge from both employers, employees and clients. Through the years we’ve counseled our clients – based on what we’ve learned about their business practices – what we believe the best course of actions are to “bring customers in and bring customers back.”

However, sometimes our clients continue to partake in some practices that we can’t be associated with. So if you’re a current client know that this article is not about you or your practices. This article is just a check list for you. If you answer yes to any of these items, know that your reputation is tarnished.

Business Killers by Business Owners

Don’t tell people that a past employee stole from you if they didn’t.

Don’t take cash from the register.

Pay your employees their tips in a timely manner. (I’ve been asked more than once to pay my tip in cash if possible. When asked the employees readily offered that their employers don’t always give them their tips.)

If you’ve aligned yourself with a non-profit – pay them. Don’t use the name of a non-profit to sell tickets to your event, and then leave them with nothing.

Don’t make yourself the showpiece of your business, unless, of course, you truly are a known celebrity. Anything other than that is feeding an ego.

Don’t be sarcastic to your guests.

Don’t ignore bad reviews on Yelp or any other social media.

Value your own product. We had one former client say, “its just wine” and we never forgot it.

Ready to change? This is what you can do:

I’ve had employers bad mouth past employees to me, specifically for stealing. And yet these same employees are gainfully employed elsewhere for a longer term. I realize that theft is a real problem, but if you aren’t sure, or are hiding your own misuse of funds, shut up.

If you can’t pay your employees their tips from a charge card, get more cash in your register so you are prepared. Every day. They have rent to pay too.

Non-profits count on you for your promised support. And they know a lot of people; from their board down to their committees and volunteers. Not to mention the specific needs of the people that benefit from non-profit dollars. It will cost you more in the long run to bail on any promised support.

Owners that are snotty, sarcastic or assume celebrity status aren’t valued by anyone. You are kidding yourself if you think they are. All you serve to do is elevate yourself above your staff, and any chance of a loyal paying customer.

On social media complaints only respond with courtesy, not excuses. Yelp reviews included. People vent, and even if they are 100% wrong the reader of these reviews don’t know it. Soon these reviews swell as others jump on the bandwagon. Act fast. If you don’t know how to do this without being defensive or argumentative, select a member of your staff that is always courteous to manage this for you. We’re happy to give you some pointers too.

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

How Was Cocktails on the Roof 2017?

September 15, 2017 by evebushman

Whew! What a freaking blast we had this time around. I’m still exhausted, overwhelmed and yet can’t wait for the fourth event in 2018. Cutting to the chase, I’m talking about Cocktails on the Roof that benefits the WiSH Education Foundation, which, in turn, benefits all of the students in the Hart District.

Eve Bushman Consulting created the out-of-the-box event to showcase the bar programs of our local restaurants and bring in single spirit vendors. We added a rooftop venue, a DJ with a large dance area, private and public lounges, tons of food and mini martini glasses for sampling. NO ONE has tried to duplicate this event. We own it! And special thanks go to my co-hosts Exec. Dir. Amy Daniels – for ALL of the legwork – and Marlee Lauffer for spreading the word. Committee members that continue this out-of-the-box thinking every year include WiSH Board President Richard Cohn, WiSH VP Lynne Secrest along with Judy Penman, Ed Masterson, Dawn Begley, Mitch Russell and Rochelle Gallimore.

WiSH Education Foundation’s Exec. Dir. Amy Daniels and Me on the ROOF

One more thing we do, in case that’s not enough, we ask our guests to vote on their favorite cocktails of the night. We settle on the top three and this year’s winners are #1. Olive Terrace Bar and Grill. #2 Marstons Valencia and #3 Deep Eddy Vodka.

This year, besides having a larger event space, almost doubling our footprint, we had some new vendors joining our existing usual suspects. (No time to read? Watch the fun in this 3-minute slideshow.)

NEWS FROM THE WISH EDUCATION FOUNDATION: In a letter to our vendors Wish Exec. Dire. Amy Daniels wrote, “On behalf of Eve Bushman, Marlee Lauffer and the Board of Directors of the WiSH Education Foundation, I want to thank you for your generosity with your time and product to help make this year’s Cocktails on the Roof the best one yet! The response was incredible on social media and we do hope you had an amazing time on THE ROOF!

Because of you, WiSH raised over $45,000 in just three hours, allowing us to make a significant difference for school programs this year. For this academic year, our funding focus is STEAM with an emphasis on the ARTS, and we appreciate your involvement in helping us reach for higher goals. In fact, we raised over $11,000 more this year than last – and we hope to do the same again next year, with your help.”

Our Vendors

Deep Eddy Vodka, LA Scotch Club, JFC International soju-based cocktails, Speakeasy Bakery, Honu Coffee with Jameson Irish Whisky Coffee, solita Tacos and Margaritas, Sisley Italian Kitchen, Newhall Refinery, NEW: Bonefish Grill, NEW: An Indian Affair, Wolf Creek Restaurant and Brewery, Persia Restaurant and Lounge, Salt Creek Grille, Oaks Grill at TPC, NEW: Mammoth Coffee Roasting Company with a Coffee Martini, NEW: Vines Restaurant and Bar, Nothing Bundt Cakes, Olive Terrace Bar and Grill, NEW: Pomp and Whimsy Gin Liqueur, Lazy Dog, Sweet Beams Ice Cream, Marston’s, The Distillery at Opolo, Vina Sympatica sparkling wine and NEW: Scoob’s Original Frozen premium cookies.

Just Some of the 2017 Raves

Michael – Such a great evening for a wonderful cause, made better by meeting up with old friends!

Leslie – Had a blast last night at Cocktails on the Roof benefiting the Wish Education Foundation with my guy and gals.

Nicole – Amy Daniels, Successful, fun event! Congrats!

Karen – Eve Hammond Bushman! You have done it again! Better than ever.

Lisa – Had a blast at Cocktails on the Roof with all (my) fabulous friends! #cotr17

Steve – After a lousy day, good food and fine spirits help a lot…especially when it is for a great cause. Thank you Eve Bushman.

Dana – Best time at Cocktails on the Roof in Santa Clarita fundraiser for the Wish Foundation.

Patti – Tons of fun at Cocktails on the Roof 2017! Great job Amy Daniels and Eve Bushman! A job well done!

Vicki – Having a blast for a wonderful organization.

Heather – Date nights are great nights…eat, drink, and dance for a great cause! Fun event Eve!

Pam –Had a great time at Cocktails on the Roof! Congrats Amy Daniels, Eve Bushman and Marlee Lauffer for another outstanding event benefiting the Wish Education Foundation!

Karen – This year’s event was my first event. The event was fantastic!

Cheryl – There were so many wonderful people there…

Lauren – A fun evening indeed!

Tiffany – Had so much fun. Was great seeing everyone.

Nick – We had an amazing time at Cocktails on the Roof 2017 last night benefiting WISH Education Foundation!

Robin – It was really fun, and the food was amazing!

Terry (We had) a blast with the Mirror Booth…!

Hilary – Next year I’m SOOOOOOO going.

Steve S. – Another Cocktails on the Roof in the bag! So much fun and generous people!

Sponsors

Patrice Rifkind with Audiology Associates, Nick Rose Insurance Agency, Inc., Littler Mendelson, Julie M. Sturgeon CPA, Peterson Printing, Chiquita Canyon, Steven B. Chegwin CPA, the Magazine of Santa Clarita, SCV elite Magazine, Randy Plaice and Associates, Jeff and Melanie Meyer with Thrivent Financial, Westfield Valencia, EveBushmanConsulting.com, Eve’s Wine 101, Lundgren Mgt., Enchanted Kids, Oasis Associates, Craig and Lisa Eichman, Sol Print Solutions, Mitchpickswine/Mitch and Leslie Russell, SOS Entertainment, 24/7 Events, Andy Gump, Burrtec, California Credit Company, Brightview Tree Company, The Signal, All Business Matters, The Watters Group, KHTS and SCVTV. Special thanks to Genesis Moss, Print & Web Design (www.genesismoss.com), for creating our brand new dedicated website, www.cocktailsontheroofscv.org.

Volunteers to Thank

Noah Daniels, Amy Daniels, Doug Penman, Carolyn Lodes, Diane McGrory, Mary Bradway, Leonard Leto, Robin Wimsatt, Ellen Hawthorne, Lee Lodes, Vicki White, Barbara Meyer, Adele MacPherson, Vicki Tungate, Cheryl Gray, Judy Penman, Nicole Stinson, Sue Hayward, Danise Davis, Terry Gallimore, JoAnn Manzo, Al Hayward, Verna Velasquez, Marissa Velasquez, Jennifer Goins, Sue Cacic, Debbie Walker, Dave Cacic, Justin Neely + two, Pat Willett, Niki Feast Williams, John Rogers and Holly Bellamy.

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

Wine 101: Immersing Yourself in Wine

August 11, 2017 by evebushman

People often ask how I got started on this wine journey, both as a writer and as a marketing consultant. Let me start with the wine, of course!

The Wine Journey

Drinking wine came well before tasting it – sounds crazy but it’s true – But I was perfectly satisfied with a box of Franzia wine for a glass of something cold and pink in my early twenties. I met my future husband, and soon after his sister took us wine tasting – a vertical at Concannon.

From there we were hooked. Classes at the Wine House in West Los Angeles, local wine tasting trips and a subscription to the Wine Spectator wine magazine.

Within ten years of my study I was also a columnist for the Signal newspaper. I wrote a snarky weekly column called “Eve of Destruction”. After 9/11 I had a change of heart and grew a heart – married to a fire chief does that to you – and I retitled my columns “Another Face of Eve”.

Then John Boston, long-time Signal columnist and author, took over the then titled “Escape” weekly entertainment section. He asked what else I could write about for him. I said book reviews and wine reviews. I had been in a book club for a long time, not as long as I had been drinking wine, but both seemed to be a good fit. Boston agreed.

But then…I quickly noticed that there were rewards for wine writers that wanted to hone their craft. Invites to dinners, tastings, events and classes were being extended. No one was sending me free books to review, so I tossed my books in a heap – except the wine books I was now reviewing for review – and immersed myself in wine. That was 10 years ago.

During the past decade I’ve spent time as an “armchair writer” while my daughter was young and, later, time visiting and interviewing winemakers from my own home in the Santa Clarita Valley to Lompoc, Los Olivos, Monterey, Carmel, Napa Valley, Sonoma and finally, the mother lode: Bordeaux. I definitely have more to see.

The Consulting Journey

Before I “immersed myself in wine” I had worked as a manager in both retail establishments and in the medical field. Within ten years I had taken several continuing education courses on how to make these different businesses more profitable, had found a few mentors, started a group of brainstorming managers…and you guessed it: I started consulting. It was difficult working in an office and consulting at the same time, fast forward a few years and I left management behind when I got further into consulting and, at the same time, further into wine studies.

While I never dreamed that these two interests would ever intersect along came Michael Perlis. Michael knew of me from my years at the Signal, and once I made his acquaintance we were both convinced that we had to work together! I have never been so happy in my career! Michael offered to edit all of my articles (in every publication which by now included books and magazines) and offered to write a weekly column in my fledgling website: Eve’s Wine 101.

Michael and I were covering a lot of events pretty quickly. And, due to my friendship with another wine friend, Roman Weiser, we started working together – with a ton of local winemakers – for our Pour Into events: Pour into Haiti and Pour into Sandy. Fast forward some more, and suddenly we were being asked to help almost every non-profit in the Santa Clarita Valley marketing their wine events.

Then, a for-profit business asked us for help. Michael urged me to start Eve’s Wine 101 Consulting, which, due to my former contacts, became Eve Bushman Consulting.

And the rest, like our upcoming Cocktails on the Roof, is history.

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru. You can email Eve@EveWine101.com to ask a question about wine or spirits. You can also seek her marketing advice via Eve@EveBushmanConsulting.com

What’s new on THE ROOF?

July 14, 2017 by evebushman

Well, we can certainly tell from the social media BUZZ around town that you are VERY excited about the upcoming Cocktails on the Roof on August 25, 2017. Come join your hosts Eve Bushman of Eve Bushman Consulting, Marlee Lauffer, President of Henry Mayo Newhall Hospital Foundation and Amy Daniels, Executive Director of the WiSH Education Foundation at our NEW Pre-Party on August 17^th from 5-9pm at The Oaks Grill in TPC. Gear up for #COTR17 with NO COVER, happy hour pricing all evening long, bartender lessons and our #COTR17 DJ MAV and dancing. With the best sunset viewing from their amazing patio, the Oaks Grill is also donating 15% of their proceeds back to the WiSH Education Foundation.

On THE ROOF, what you will recognize from previous years is the amazing venue atop the Macy’s parking garage at Westfield Valencia Town Center and the wonderful all-you-can-partake-in signature cocktails and food, DJ MAV for the third year and dancing and cool, modern lounges and lighting.

What will be new this year is that everyone’s a VIP! Rather than have two levels of tickets, we invite everyone up on THE ROOF from 8-11pm, while our sponsors will be greeted at 7:30pm. General Admission tickets are only $85 and Designated Driver tickets are $65 (by bracelet). Tickets at the door, if still available, are $95.

NEW: WiSH you could be a sponsor and get first dibs??? This year you CAN – we are offering a limited number of private 10’X10’ lounges that seat up to 8-10, allowing you and your friends – or your company – a spot to gather on your own for the party! The cost of the lounge, which includes all marketing, private entry and signage, is only $1,000! Get yours before they run out by contacting Executive Director Amy Daniels at WiSH@hartdistrict.org.

NEW: SoCalMagicMirror.com is joining us, “An Entertainment company specializing in providing the latest in entertainment venues for parties, weddings, business openings and more! More than just a standard ‘photo booth’, SoCal Magic Mirror provides a full length mirror to take your picture at the event, allowing a head-to-ankle capture instead of the standard waist-up shot. You can also write on the screen, choose from hundred of emojis, and personalize your pictures in ways other booths only dream of.”

In addition, our layout will be slightly larger to allow for the fun to reach all corners of the event so no matter where you are, the fun will follow. Don’t forget to have that picture taken at our Step and Repeat as you enter, sponsored by The Magazine of Santa Clarita and Elite Magazine. Tickets are live AND limited – don’t be left off THE ROOF – get yours right now at www.WiSHscv.org.

As of July 12, participants on THE ROOF this year include Deep Eddy Vodka, LA Scotch Club, JFC International sake-based cocktails, Speakeasy Bakery (check social media for hints to get the good stuff here), Honu Coffee, solita Tacos and Margaritas, Sisley Italian Kitchen, Newhall Refinery, NEW: Bonefish Grill, NEW: An Indian Affair, Wolf Creek Restaurant and Brewery, Persia Restaurant and Lounge, Salt Creek Grille, Oaks Grill at TPC, NEW: Mammoth Coffee Roasting Company with a Coffee Martini, NEW: Vines Restaurant and Bar, Nothing Bundt Cakes, Olive Terrace Bar and Grill, NEW: Pomp and Whimsy Gin Liqueur, Lazy Dog, Sweet Beams Ice Cream, Marston’s, NEW: CPB Winery with a wine-based cocktail, The Distillery at Opolo and Vina Sympatica sparkling wine.

Our wonderful and generous sponsors are lining up to again be a part of the fun while giving back to our local students. WiSH greatly appreciates Westfield Valencia Town Center, The Magazine of Santa Clarita and Elite Magazine, The Signal, Brightview Tree Company, Nick Rose Insurance, Lundgren Management, California Credit Union, Andy Gump, Oasis Associates, SolPrint Solutions, Craig and Lisa Eichman, Jeff and Melanie Meyer, Eve’s Wine 101, Peterson Printing and Graphics, Littler Mendelson, Randy Plaice and Associates and the Watters Group. We would also like to thank SOS Entertainment, 24/7 Events, Burrtec, MitchPicksWine.com, Enchanted Kids, KHTS, SCVTV. Want to join us as a sponsor of COTR17? Email us at WiSH@hartdistrict.org.

Finally, keep up to date by checking out the WiSH Education Foundation, Pre-party and COTR FB event pages, WiSH site www.WiSHscv.org, and – thanks to web designer Genesis Moss – our brand new dedicated COTR website, http://cocktailsontheroofscv.org/

Perlis Picks/Recruits: Wine in the Pines 2016

February 13, 2016 by evebushman

It is hard to believe that it will soon be wine festival season. And, as we did last year, Eve’s Wine 101 is pleased to be helping Wine in the Pines (see our letter to wineries below – if you are a winery owner and are interested please check it out) to be held Saturday, June 11^th in Pine Mountain Club, just an hour or so north of the Santa Clarita Valley.

Held annually at one of the most picturesque sites you will ever find for a wine festival, Wine in the Pines combines this beautiful venue with great wine, delicious food and fun entertainment. Check out my coverage of this event last year here http://evewine101.com/2015/07/11/perlis-picked-wine-in-the-pines-2015/ and we hope to see you there this time. Last year we several Wine 101ers, so if you make it to this festival, please be sure to stop us and say Hi.

To Our Dear Favorite Wineries:

Just a note from Eve Bushman and Michael Perlis of Eve’s Wine 101 and Eve Bushman Consulting. We are assisting in the marketing and promotion of this year’s Wine in The Pines set for the afternoon of 6/11/16 and wanted to ask if you would like to join us as we go Into the Woods?

Besides introducing your wine to about 1,000 people from Santa Clarita and Los Angeles, you are encouraged to seek wine club memberships, take wine orders, have your wine sold in their Wine Room Gallery wine bar and receive complimentary tickets.

There is no table fee for you to participate! You will be provided with: table, chairs, canopy, ice, water, wine glasses, etc. – everything except the wine!

From us you will be included in press releases before the event, an article in Eve’s Wine 101 after the event, and tons of social networking in between! Let us know what you’re serving, send us photos, etc., and we will use that information in our promotion of the event – and your winery!

You can fill out the entrance form here and/or contact Debbie Guseman or Mark Bailey by email for more information: thewineroomgallery@yahoo.com(Feel free to cc us too.)

From the organizers:

Wineries will not need to fill out a contract, they can simply go online to submit the entrance form to attend WITP. The link is on our home page www.wineinthepines.com (it’s below the grapes and bottle of wine).

The only difference in our festival this is year is that we will be having a VIP hour from 12-1, all other attendees will be in from 1-4pm.

Yours in wine and out,

Eve Bushman, owner, Eve’s Wine 101, Eve Bushman Consulting

Michael Perlis, Editor. Eve’s Wine 101; VP Eve Bushman Consulting

Eve Bushman Consulting, Voted Ultimate Female Consultant 2015

January 16, 2016 by evebushman

From Elite Magazine:

Eve Bushman

President of Eve Bushman Consulting

Ultimate Female Consultant

Eve Bushman has been consulting for well over two decades, currently as president of Eve Bushman Consulting “EBC,” formerly known as Eve’s Wine 101 Consulting, which she founded in 2012. EBC provides business and marketing advice for both wine and non-wine related businesses, specializing in creating and implementing out-of-the box marketing ideas, management/networking tools, social network training, press releases, event assistance, newsletters, advertorials and website content. Eve Bushman can help you “bring them in and bring them back,” so you can keep those customers you get. Let Eve help you “unlock your
business potential.”
www.evebushmanconsulting.com

Congratulations to Santa Clarita Valley’s most savvy and successful businesswomen! Thanks to these 21 women, élite Magazine’s inaugural Ultimate Ladies in Business Awards has been our biggest award yet, bringing in more than 10,000 votes from the community. And each vote is a testament to the power and influence of our beloved female business professionals. Ladies, thank you for pouring your time and passion into this community. We can’t wait to see what you do next! (read more via this link)

Eve is in the back row, third from the left.

Updated Vendors and Q and A For #CocktailsOnTheRoof Co-Hosted by Eve!

September 11, 2015 by evebushman

Santa Clarita is absolutely ABUZZ about the upcoming all-inclusive “Cocktails on the Roof” event scheduled for September 18, 2015! Put on your dancing shoes and join us from 8-11 pm. With an open-air venue way up on top of the Macy’s parking garage (adjacent to the Macy’s bridge), unique lounges, lighting and a DJ, this is certainly the most talked about event to hit the valley! With a focus on signature cocktails, get your tastebuds ready for a variety of spirit offerings paired with food from your favorite restaurants!

Presented by Westfield Valencia Town Center and co-hosted by Newhall Land Vice President Marlee Lauffer and Eve Bushman of “Eve’s Wine 101,” the event will benefit the 23,000 students of the Wm. S. Hart School District. E-Tickets ($75 General Admission and $55 Designated Driver by bracelet) are available now at www.wishscv.org. 21 and over admitted only, please. With ticket sales already nearing 50% capacity, NOW is the time to get YOURS! Inventive “mock”tails will be on hand as well so all are welcome to join us for this most distinctive event! $95, all admissions, at the door.

Participants include Salt Creek Grille, Newhall Refinery, solita, Wolf Creek Restaurant and Brewery, Persia Hookah Lounge, Marstons, Whole Foods Market, 1921 Tequila, Kokolita’s, Oaks Grille TPC, Nothing Bundt Cakes, Lazy Dog, LA Scotch Club, and Cutler’s Artisan Spirits! Recently joining us are Deep Eddy Vodka, JJ’s Bar and Grill, Ventura Limoncello, Bowen’s Whiskey, Chilled Magazine, 12 Bottle Bar, The Speakeasy Bakery, Bake You Happy, Culinary Wonders, Parashars’ Indian Kitchen, Smokin Bar-Be-Quties, Opolo Vineyards’ Spirits, Sisley Italian Kitchen, Vina Sympatica, Honu Coffee, The Social, Lima Limon, Chocolate Dove Discoveries, Boutique Sake and Olive Terrace Bar and Grill. Sponsors include Santa Clarita Magazine, Whole Foods Market, California Credit Union, Balfour Beatty Construction, Littler Mendelson, 24/7 Events, Steve Chegwin, CPA, SCVTV, SOS, the Signal, Valley Crest Tree Company, Burrtec and KHTS. Our modern, interesting lounges are available for sponsorship and include signage and marketing. If you are interested in becoming a sponsor of this most unique event, go to www.wishscv.org to download the sponsorship forms. Space is limited.

For more information about “Cocktails on the Roof” sponsorships , please visit: www.WiSHscv.org, email: WiSH@hartdistrict.org or call 661.799.WiSH (9474).

Q and A for Cocktails on the Roof

We’ve been getting a few questions about our Cocktails on the Roof event, so, to keep our positive buzz going we’d thought we’d attack them head on. (And watch our spot on SCVTV here.)

1. Will there be enough food for this to be dinner? With over a dozen restaurants, and about a half dozen specialty food vendors, we should be able to keep both your plate and glass full. (This event is all-inclusive!)

2. What should we wear? As this is a premier cocktail event, cocktail attire of course! But please dress comfortably because we want you, our guests, to be comfortable! (For volunteers and vendors: We want you to be comfortable too, just keep in mind that this is a school district fundraiser and dress appropriately.)

3. Can we keep going past 11pm? Sure, if you want to help clean up! Honestly, we think three hours of drinking, eating, dancing and visiting is plenty. But if you want to continue having fun please visit any participating vendors that will be open past 11pm!

4. Where do we park? You can park in all of the levels of the Macy parking garage and take the elevator up to the party. Note: You can also leave a car overnight at the Macy’s lot and retrieve after 9am the next morning.

5. Can you get tickets at the door with cash, check or credit card? Yes, but the price raises to $95 per person. If we are sold out prior to the event we will make an announcement on social media. We would suggest that you get your tickets online now.

6. Should I download Uber before I come? Yes! We also have contacted Designated Drivers of SCV (they drive you and your car home: 661-313-8336) to be on alert. Not to mention the Hyatt is just a block away. And there is plenty of non-alocholic beverages, food, dancing for your designated driver to attend for $55.

7. How big is the mini martini glass we will be given for tasting? Three – refillable – ounces so hold onto your personal keepsake glass!

#8: Tell us about the WiSH organization, the beneficiary of the money raised? The WiSH Education Foundation exists to support the 23,000 students in the Wm. S. Hart School District. WiSH benefits students in Science, Technology, the arts and other areas that enhance academic and career success. WiSH is RAISING THE BAR FOR OUR KIDS!

9. Will I get enough to drink? With bartenders from a dozen restaurants and about 10 spirit vendors, there will be more than enough. Please drink responsibly by pouring out drinks you don’t care for. Also be mindful if you are not used to drinking different kinds of liquor. We also will have lounge seating, plenty of water and a coffee vendor.

10. It looks like your vendor spots are all filled, nearly ten more than we had planned at the last event, are there sponsorship possibilities for those businesses that want to be included in the buzz? Okay, we made up that last question but it’s a good one. Our event is made possible by ticket sales, but is majorly assisted by our generous sponsors. Our entry level sponsor, at only a $1,000 contribution, still gets advertising, social networking, signage and tickets!

Still have questions? Email: WiSH@hartdistrict.org