Australian Wine Discovered: Wine Australia Chief Executive Officer Andreas Clark said, ‘This exciting new program is part of our bigger and bolder engagement with international markets. It’s about amplifying the Australian wine message and raising awareness of the people, the grape varieties and the places that make Australian wine unique and special. And best of all, it’s free! The material is available to all and goes well beyond the classroom – it’s a training, sales and marketing tool for importers, educators, wineries, distributors, retailers and ultimately consumers.”
The topics are suitable for beginner to advanced levels, offering an ‘Introduction to wine’ that covers the basics of how wine is made, how to taste wine and common questions such as how to identify wine faults, to more specific programs including ‘Aged Australian wines’ and ‘Australia’s old vines.’
The program harnesses visual storytelling, using illustrations, videos and imagery to break down complex information into something people can easily and quickly understand. All of the assets are flexible and editable with global access and unrestricted usage.
The Australian Wine Discovered education program is supported by the Australian Government’s $50 million Export and Regional Wine Support Package, which aims to amplify the promotion of Australian wine, capture market opportunities and drive export and tourism growth.
To explore and download the free modules, tools and resources, visit www.australianwinediscovered.com
About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.