SCOTTSDALE, ARIZ. (PRWEB) – Becky Personality Juice, one of the newest hard seltzer brands on the market, announced that it was awarded the prestigious silver medal for each of its four flavors from the San Francisco World Spirits Competition (SFWSC) 22nd annual judging of spirits.
This competition, hosted by parent company Tasting Alliance, is the oldest, biggest and most influential competition in North America. This year, approximately 5,000 spirits were evaluated over two weeks in April 2022 by a panel of 70 judges from around the world. This represented the largest number of entrants that the competition has ever received.
Becky Personality Juice comes in four flashy flavors: pink lemonade, passion fruit, mango and tropical cherry. It was founded in January 2021 when Eric Burdick and Sheldon Wiley, both veterans in the nightlife and hospitality space, recognized a gap in the market for a seltzer that had a bold flavor and an equally bold marketing spin. Becky was conceived specifically to appeal to Gen Z, and the brand’s plan for national distribution is to follow the bachelorette party crowd.
SWFSC medal winners represent some of the most renowned international distillers to small-batch producers, both established beverages and brand new products alike. An award from the SWFSC is a universally recognized indicator of exceptional quality and craftsmanship. The silver medal specifically recognizes outstanding spirits that show refinement, finesse and complexity.
“We’ve always been confident that Becky Personality Juice is an award-winning seltzer, but the fact that it was honored with the prestigious recognition of silver medal from the San Francisco World Spirits Competition less than two years after we launched the product just blows our minds,” said Eric Burdick, cofounder & CMO of Becky Personality Juice. “This is a huge deal in our industry and will undoubtedly help us bring Becky to more markets across the U.S. quickly.”
Currently, Becky Personality Juice is available in all BevMo and Total Wine stores in Arizona and the Nashville and greater Tennessee area through its distribution partner, Lipman Brothers.
The brand is also working with Southern Wine & Spirits, the world’s pre-eminent alcohol distributor, to take the product nationwide. The brand is specifically eyeing an immediate expansion into California, Florida, Texas, Illinois and South Carolina.
Since the launch, the product has exceeded initial projections.
“It has been amazing to watch the demand continue to accelerate for Becky,” said Sheldon Wiley, co-founder and COO of Becky Personality Juice. “We are working hard on identifying additional distribution partners to continue to expand our reach. We’re fully loaded with inventory and ready to keep bringing our award-winning seltzer to the masses.”
Sales of hard seltzers skyrocketed in 2020 by 130%, pushing the ready-to-drink sector ahead of total spirits. According to a recent report by IMARC Group, the hard seltzer market is expected to grow at around 11% per year through 2026.
For more information about Becky Personality Juice, please visit http://www.tastebecky.com.
The 2022 Los Angeles International Wine Competition received 1,250 wines to judge, and the entrants showcase their finest domestic and international vintages through this prestigious wine event with judging taking place on March 9 to 10. Competing wines were produced in 19 countries, including: Argentina, Australia, Bulgaria, Canada, Chile, France, Germany, Israel, Italy, Japan, Mexico, New Zealand, Portugal, Spain and the United States.
NYIWC Winners from CA in 2021
Kilinga is a boutique, family-owned Bacanora distiller and brand founded in 2018 by Rodrigo Bojorquez Bours in Álamos, Sonora, Mexico. Inspired by and named for his mother, Kilinga, La Señora Kilinga is the vibrant matriarch and heart of the family. The company’s first official bottling was in the fall of 2019 which was awarded silver at the San Francisco Spirits Competition. It is the first officially designated Bacanora by the Consejo Sonorense Regulador del Bacanora available in the United States, and the second brand in Mexico to have the authentic Bacanora designation.
The SFCWC is the largest competition in North America and over its 22 years has become one of the world’s most respected wine competitions. Its esteemed judges come from the worlds of winemaking, media, trade, education and restaurant/hospitality industries.
Entries from six countries and over 11 U.S. states were blind tasted and judged by panels of three or more industry qualified judges – master sommeliers, masters of wine, certified wine educators, enologists, wine writers, professors, beverage directors, buyers and other influencers – all chosen for their vast experience and well-trained palates.
Just a week later, St. Croix Chocolate Company won more accolades. At the prestigious Academy of Chocolate Awards, judged in London, SCCC further enhanced its reputation by winning two silver medals: One for Orange Cardamom caramel sauce in the Caramels and Spreads category, and one for Thai Peanut bon bon in the Filled Chocolates category. Additionally, the Black Forest bon bon won a bronze award for Filled Chocolates.
Davidson Reserve® is a big winner at the coveted 
“This year as we celebrate our 20th anniversary, we are once again proud to have winning wines designated by The Toast of the Coast Competition adding to our impressive collection of over 3,000 wine accolades garnered throughout the years,” said Jeff Carter, president of Carter Hospitality, which owns South Coast Winery. “Our mission has always been to use expert knowledge and craft to produce the very best wines, retaining a sense of each varietal’s personality and terroir of origin.”
The SIP Awards International Spirits Competition is committed to its core mission of bringing together informed, passionate consumers to experience rare and unique spirits and mixers from around the world. This year, cognizant of the ongoing global pandemic, SIP Awards reimagined spirits judging with their innovative at-home evaluation kits. With a record breaking 1,183 submissions, the 2021 evaluation was by far the most competitive for brands vying to secure coveted SIP Awards recognition and exposure.