Annual Travel Awards Honor Excellence and Innovation in the West’s Tourism Industry

imagePASO ROBLES, CA – Sunset Magazine has announced that Paso Robles has been named the 2016 Best Wine Country Town in the magazine’s annual Travel Awards. The region’s winemakers, restaurateurs and hoteliers are thrilled to be held in the highest regard among some of the West’s most recognized wine producing regions.

Paso Robles Wine Country, located along California’s famed Central Coast, is midway between Los Angeles and San Francisco. Established in 1983 with 17 wineries, Paso Robles currently has over 200 wineries and 40,000 vineyard acres. Paso’s welcoming accommodations range from full service hotels to quaint vineyard B&B’s. Delicious farm-to-table cuisine is abundant, complemented by the world-class wine produced throughout Paso Robles Wine Country.

“As our fans know, and new visitors are sure to discover, the entire Paso Robles wine community is passionate about what we do and sharing it with our guests,” said Jennifer Porter, Executive Director of the Paso Robles Wine Country Alliance. “We are humbled and honored by this recognition, which recognizes the efforts of the entire Paso Robles community that comes together to create the Paso Robles Wine Country experience.”

Since its founding in 1898 by the Southern Pacific, Sunset Magazine has established itself as the West’s most trusted source of travel information. The Sunset Travel Awards were introduced to honor excellence and innovation in the tourism industry across the 13 Western states, British Columbia, and Alberta. The Sunset Travel Awards focus the magazine’s 4.5 million readers to the West’s standout travel destinations, organizations, and businesses within 20 different categories. Winners of the 2016 Sunset Magazine Travel Awards will be featured in the August 2016 edition of Sunset Magazine.

Paso Robles is proud to hold the honor as the 2016 Best Wine Country Town alongside its 2013 recognition as Wine Enthusiast Magazine’s Wine Region of the Year.

The Paso Robles Wine Country Alliance will be hosting a Paso Robles wine tasting event in Oakland, near Sunset Magazine’s headquarters, on Thursday, July 28. For more information on the Paso Robles Grand Tasting in Oakland, visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third largest wine region. It encompasses more than 40,000 vineyard acres and 200 wineries. For more information, visit @PasoRoblesWine, #PasoWine