LOS ANGELES (PRWEB) – After several years astonishing distinguished drinkers throughout France, Guillotine Vodka proudly announces the availability of its premium grape-based vodkas in stores and venues across California and Washington with the release of their “Modern Aristocrats” campaign.
The new campaign introduces Guillotine Heritage, the brand’s unique barrel-aged vodka, accompanied by an eccentric family of cultural gatekeepers, connoisseurs, adventurers, and artists — individuals that appear studied and skilled, passionate and unwavering, who know an artisanal product when they see one.
Created by an all-star crew (photography by Brakha2x, creative direction by Van+, set design and styling by Franck Chevalier, and production by Mindmedium), the campaign masterfully intertwines aspects of the traditional and modern, combining beautiful painterly visuals and forward fashion that evokes what makes Guillotine Heritage so different: the French savoir fare that guides how their spirits are made, the special Limousin oak barrels in which the vodka is aged, and the rarefied experience of drinking a truly unique vodka unparalleled in quality and taste.
With Los Angeles as it current focus, Guillotine Heritage is presently being served at the esteemed nightclubs of the The h.wood Group(including Bootsy Bellows, Poppy), and the campaign is featured on 50 billboards across Los Angeles. Sophisticated and slightly subversive, the “Modern Aristocrats” campaign dares people to bend the rules and try something new: a French barrel-aged vodka that’s paving its own path in the premium spirits category.
For more information on where you can experience Guillotine Heritage barrel-aged vodka, visit guillotinevodka.com.
About Guillotine Vodka
Guillotine Vodka is a French premium spirits producer founded in Paris by Bastille Day chairman Paul Berkmann in 2017, and is now available in select markets and venues across California and Washington. Vegan and gluten-free, with no preservatives or artificial sweeteners, Guillotine Vodka is #ACutAboveLeRest. Feel free to @ us on Instagram (@guillotine.vodka).