ROME, ITALY, : IL Tornabuoni, a new five-star independent luxury hotel will open in 2021 in Florence, Italy. Located along Via Tornabuoni in the historic 12th century Palazzo Minerbetti, the elegant property proposes 62 stylishly designed rooms and suites in the heart of Renaissance Florence.
Owned by AG Group, IL Tornabuoni is part of the AG Hotels collection, a portfolio which includes eleven 5-star and 4-star boutique hotels in Florence and Rome. AG Group is Italy’s first Italian-owned and operated hospitality and tourism group, founded by President, Andrea Girolami, in June 2019. The formation of the AG Group brand, which takes its name from its founder’s initials (AG), was a merger between incoming tourism companies which Girolami had previously created and directed since 2000. Girolami brings over twenty years of experience in tourism and hospitality to AG Group whose capabilities include all aspects of in-house tourism demand with boutique hotels, DMC/ tour operator & event management, hotel consultancy, culinary outlets and retirement homes.
“I believe in Italy. This country is what I care about most. Since I was young, I have had a strong bond with hospitality and after graduating with a degree in economics, I launched myself in promoting our country abroad by traveling continuously. My mantra is – look to the future without ever forgetting history” says Andrea Girolami, Founder and CEO of AG Group. “Given the experience of this past year, we must rethink the future and find inspiration in a new Italian renaissance, a period in which tourism makes a difference. We inspire to bolster our team and our country through our devotion to beauty with IL Tornabuoni.”
Steps from the historic Ponte Vecchio and Arno River, IL Tornabuoni’s interiors were designed by Milan-based architect Andrea Auletta who has collaborated with Girolami on AG Hotels’ ten other properties in Rome. Each of IL Tornabuoni’s four floors were designed as an ode to the Renaissance period, embodying the city’s rich history and artistic magnificence by incorporating distinct regal and bold gem colors including vibrant teals, deep blues, sunny yellows, energetic vermillion and soft greys. Most rooms and suites offer two double beds for guests, a rarity found in much of Italy and Europe, along with grandiose bathrooms which recall the lavishness of ancient spas. The restored Minerbetti Palazzo has retained much of its heritage with state-of-the-art avant-garde interiors and the property’s opulent look and feel perfectly blends historic prestige with modern day beauty.
Guests of IL Tornabuoni are invited to enjoy three dining establishments located throughout the property. IL Magnifico Restaurant & Bistrot, situated on the ground floor, is a tribute to Tuscan gastronomic traditions with Executive Chef Massimiliano Mandozzi at the helm. Chef Mandozzi and his team will focus on local and seasonal ingredients for IL Magnifico’s ever-evolving menus, with a strong emphasis on vegetables including the famous cavolo nero (Tuscan black kale), legumes such as native cannellini beans, and local meats including as Sienese maialino (pork) and the famous Chianina (Tuscan cow). The restaurant’s Pietra Serena floors lend to the rich Florentine atmosphere while leather chairs in a harmony of grey and beige add warmth. IL Magnifico enjoys the soft play of natural light during the day and also boasts an intimate outdoor seating environment.
IL Tornabuoni’s Lucie Gourmet rooftop restaurant opens up onto the elegant Butterfly terrace overlooking Santa Maria Novella, San Frediano, the Ognissanti Church and the many other beauties in Florence’s Renaissance skyline. Designed in graceful pink and bold peacock, the indoor and outdoor spaces offer breathtaking views and a sophisticated setting to enjoy a convivial lunch or aperitivo with signature cocktails and refined dishes. IL Magnifico Café & Champagne Bar, located on the main floor, serves bubbles from only the most sought after Italian and French maison.
IL Tornabuoni invites guests to enjoy signature experiences including Champagne Afternoon Tea, Seven PM Sabrage ritual, L’A Friday Aperitivo, IL Magnifico Saturday Brunch, and delightful sweets at The Temptation Room at IL Magnifico. Additionally, IL Tornabuoni may organize unforgettable celebrations in the Cave wine cellar. A unique, private and intimate atmosphere tucked away in the heart of Florence, the Cave’s attentive staff can curate a special menu of wines and Champagne along with guided wine tastings for guests and small groups.
AG Group’s plans for the future include the addition of more luxury hotels to expand the AG Hotels portfolio. “Our development strategy for AG Group begins with Italy’s main cities of art including Florence with IL TORNABUONI hotel and then Milan, Venice and Rome for the lifestyle and luxury segments. We also feel Sicily, Puglia and Tuscany are important in the short term for new developments. We aim to offer our guests an even more attentive, professional service that is from the heart, as well as advanced technology especially for emerging markets,” notes AG Group’s CEO Andrea Girolami. “AG Hotels, our newest addition which was born two years ago as a rebranding of a group founded several years ago, is our priority and the values we strive for are those of excellence, performance, innovation, authenticity and craftsmanship to name a few.”