Try and keep up Santa Claritans. In a little over three months there will be a new fest in town. Nope, it’s not the Classic or a Goose flying through – although they would both be more than welcome – we’re getting our first SCV Wine Fest from the man that has been orchestrating the LA Wine Fest for five years, Dr. Joel M. Fisher.
And it all started because Fisher knew, via this wine tattletale, that we needed/wanted/missed our fests lately. He made me very happy when he said, “I don’t intend to go away.”
Fisher continued, “Remember I talked to some of the early birds on the scene on working with them.” Fisher, in fact, attended the Loose Goose and the All Corked Up Fest a few years back and has continued to visit the SCV wine world as a guest lecturer in some of DiMaggio Washington’s wine classes at COC.
Fisher, a published author, wine educator and event planner, is usually rooted to LA. But for the past few weeks he’s been up to our ‘hood just to get to know the folks that keep inviting him here for meetings in the city’s tourism office and making trips to “The Embassy” (What the Embassy Suites will be known as from now own for hosting this event.)
I sat down recently with his Director of Sales, Douglas Gould and Executive Director, Gary Choppe’ to talk about the event. Locals know Gary Choppe’ as he owns Choppe’ Advertising Group and managed the ACU Festival last year. And Doug Gould brings an international sales and marketing expertise with a focus on Hospitality and Wine events.
“The Embassy was a natural choice,” said Choppe. “As it’s close enough to the 126 and 5 freeways to accommodate the guests that normally come to our fests from outside of Santa Clarita.”
So, let me tell you what you can expect. I’ve been to Fisher’s LA Wine Fest for the past few years and am continually amazed at the array of talent – yes, talent – that is honored to pour for him.
From Sake Sommeliers to Scotch Sommeliers. From home wine makers in Manhattan Beach to Napa Wineries. Gourmet Cheese to Gourmet Grilled Cheese trucks.
Our event is scheduled for the afternoon on Saturday February 12, 2011 – and includes access to a VIP room for the first 125 guests that sign up – located at The Embassy (Suites) located at 28508 Westinghouse Place, Valencia, 91355.
So for now dear reader, go to www.SCVWineFest.com and be one of the first 100 to snatch up a ticket at an early birdie price of $30. Fisher will announce the next price, yes it will go up in increments as we get closer to the event, in another couple of weeks.
And consider my idea: Buy tickets for holiday gift-giving now! Stocking stuffers, early Valentines present, whatever, I’m telling you this is the E-Ticket for winos here and beyond.
And look for me! I’ll be there as your Honorary Wine Conduit, or some-such-nonsense. Because, gee, I don’t think I could be any more passionate about our newest FEST!
Eve Bushman has been reading, writing, taking coursework and tasting wine for over 20 years. She has obtained a Level Two Intermediate Certification from the Wine and Spirits Education Trust, has been the subject of a 60-minute Wine Immersion video, authored “Wine Etiquette for Everyone” and recently served as a guest judge for the L.A. International Wine Competition. You can email Eve@EveWine101.com to ask a question about wine or spirits that may be answered in a future column. You can also seek her marketing advice via Eve@EveBushmanConsulting.com