On Friday, September 18, Chile celebrated its national Independence Day. The country’s wine exporters can also raise a glass to a recent sales turnaround: Reversing a ten-year downward trend, Chilean wines sales are up in the U.S. According to the latest import data, Chile is the seventh largest source of imported wine in the U.S., and the only one of the top seven to experience an increase in U.S. sales during the first quarter of 2020.
Wines of Chile, Year to Date
- In a comparison of year-to-year sales, Chile saw a 40.68% increase in volume, translating into a 36.57% uptick in dollars in the 12-month period concluding June 30, 2020. While bulk wines account for roughly two-thirds of that volume, bottle sales have risen by 2% in volume, and 13% in value.
- Red wines continue to drive Chilean wine sales, led by red blends and Cabernet Sauvignon.
- Chile is riding high on three “on-trend” categories: rosés, bag-in-box, and Mediterranean wines here in the 12-month period ending June 30, 2020
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- The country’s rosé sales have more than doubled — up 114%
- Bag-in-box exports have grown by over 19% in volume
- Mediterranean varieties like País and Carignan are not only catching the attraction of the trade and wine experts, including off-premise channels such as supermarkets
- The leading driver for Chile’s wine sales in the U.S. continues to be the country’s larger, well-established players with broad nationwide U.S. distribution, who are benefitting from consumer reliance on “tried-and-trusted,” familiar and reliable brands during the pandemic.
– The current pricing sweet spot for Chile in the U.S. is $10-$20, with the biggest growth in the $11-$15 category. According to Alonso “This is where Chile excels and demonstrates outstanding value-to-quality performance.” The Chilean category has also been able to absorb with relative ease the average 1% pricing decrease affecting domestic and imported wines in the first semester of this year.
Also of Note
– Eighty percent of Chilean wines exported are sustainable and verified as such. Notes Alonso: “Chile is a world leader in sustainability from vineyard to table and Wines of Chile has been instrumental in settings standards in this area.” The Wines of Chile Responsibility Code covers: (1) sustainable technical management of vineyards, (2) winery and bottling practices, (3) safety and social responsibility covering workers, nearby communities and even customers, and (4) Sustainable Wine Tourism, a recently launched initiative.
– 70% of Chilean wines exported to the U.S. are sold in off-premise accounts.
– In a new Wine Opinions survey, 48% of consumers who regularly spend over $20 a bottle reported an increase in their average weekly wine consumption. With great values at the $20-plus end of the spectrum, Chile looks to attract new converts.
– During COVID-19, the data also shows that the largest consumers of wine have been millennials. While millennials drink less wine than the previous generation, when they do, they are more adventurous, and willing to try new varieties such as País.
About Wines of Chile: The mission of Wines of Chile is to promote the quality and image of Chilean wines throughout the world. With offices in the United States, China, the United Kingdom, Canada, Brazil and Chile, the organization, working closely with ProChile, develops and offers promotional and educational programs. Its members represent over 75% percent of Chile’s bottled wine exports.
“Wife and wife” winemakers Tara Gomez and Mireia Taribo Tena share the Camins 2 Dreams winery. Some of us had already tasted wines made by Gomez, as she is also the winemaker at Kita. The pair make wines, starting with their flagship Gruner Veltliner and Syrah, only in a natural style. Cori hinted that “Tara and Mireia have a good story.”
The idyllic location overlooking Dry Creek Valley is the destination for an exceptional wine education experience hosted by The Pour House collective team, with future winemaker tasting seminars to be led by Nick Goldschmidt. Reservations are requested in order to safely monitor and accommodate each guest. Tastings are $10.00 per person for four (4) wines; tasting fee is refundable with a bottle purchase. Visit 
Seven more V. Sattui wines scored Platinum, including their 2017 Napa Valley Malbec ($46) with 95 points and 2015 Napa Valley Cabernet Sauvignon ($52) with 96 points. Their Estate Vittorio’s Vineyard produced two more Platinum winners: 2017 Petit Verdot ($47) and Cabernet Sauvignon ($78), both earning 94 points. Additional 94 point wines included V. Sattui’s 2018 Anderson Valley Pinot Noir ($48), 2018 Los Carneros Pinot Noir ($39), and 2017 Napa Valley Syrah ($42) – further displaying the winery’s broad range of quality wine varietals.
“The wine world is transforming itself into something new,” says Hughes, “I’ve had the idea of doing a wine futures project for a long time and I believe now is the time. People will be looking for great value items, produced in small quantities, that they can buy one case at a time before the wine sells out.”
“Although it’s always important to take our diversity over 10 wine grape growing regions into account, the industry had a very good season overall, which we believe will bring great quality wines to consumers,” says Conrad Schutte, consultation service manager of the wine industry’s representative body 
The Crus Bourgeois du Médoc appellation announced a new three-tier classification system earlier this year and among 249 châteaux classified Crus Bourgeois, “Cru Bourgeois Exceptionnel” has only been awarded to 14 selected properties. The “Exceptionnel ” level of the new classification requires quality standards and sustainable practices and the following of strict guidelines with technical procedures applied to the vineyard, the harvest method, bottling and quality assurance. Furthermore, the promotion of the wines is evaluated; from the presentation of the site and tourism offerings to distribution and international activities.
This short movie has a very special place in our hearts, not only because we can talk about family, but it is beyond precious to us because our Uncle Beni is in it, as well as Dante Dusi’s wife Dottie, whom have both passed away in the last seven months. This is a personal look into the lives of the people we have loved and learned from. We have memories of time together, and conversations that we cherish.
Tequila Partida’s Maestro Tequilero José Valdez nosed over one hundred maturing barrels to identify 30 barrels that featured the most complexity and depth. Aged a minimum of six months in white American oak with medium char, Valdez created three separate tasting profiles for each barrel: Ligero, Medio and Intenso. Each profile offers different levels of color intensity, flavors and aromas while staying true to the agave.
