Amazing Wine Labels – The design of a wine label can make or break the success of a new wine introduced to the market. Even beyond the quality of the wine itself, the label plays a primary role in the purchasing decisions of customers. It is on this fact that many graphic designers have focused their attention to making creative, compelling labels that connect a bottle of wine with its buyer. To celebrate the work of these designers, TheCoolist has selected 30 of the most impressive wine label designs in recent history. To read it right, we suggest you enjoy this list over a freshly popped glass of wine…
Granted, these graphic artists have created the most interesting wine labels on the market yet. Sure to catch the eye of the consumer, and artist, alike. But instead of perpetuating the idea of choosing wine based on the “attractiveness of the label” I’d rather educate wine 101ers to move beyond this.
If you want a catchy label, go have a personalized one made for your wine. We did it a few years ago for gifts. But, on hindsight, or wine education-sight, we won’t be doing it again. It not only hid all of the information the winery and winemaker wanted the consumer to have, it looked kind of…tacky. My husband called it a “novelty”.
So, how do we go about not choosing our wine based on a pretty label? Shun all animals? (Duckhorn comes to mind so scratch that because I like their wines.) And Rivers, the fainting goat pictured above, intelligently leaves the decision to readers of this blog…
You can taste test a plain label against the fancy one, choosing the same varietal, year and area. Make it a party! But instead of perpetuating the negative reputation women have in general (and marketing wine reps take complete advantage of) for making their choices based on the pretty labels – when reduced to finding a wine in a grocery aisle due to time constraints of getting dinner on the table – switch it up.
Male guests go to the market, choose a wine solely based on a label they think a lady would like. Women, go to a classy wine store, talk to the employees, and choose a wine based on the descriptors you are looking for.
No pretty label, or lack of wine staff, is going to help anyone choose a “quality” wine.
The next thing I propose is that IF we are going to buy our wine in supermarkets, which I do every week as well as in wine stores, educate yourself in advance so that you’re not caught off-guard and bring home a bottle with just a pink label adorned with roses and hearts…
My brand new Wine Spectator (WS) just arrived yesterday. Every month they run the “Best Buys” and “Smart Buys” along with cellar choices. Look for a wine that sounds good to you. (Labels are not all pictured, and if they are it’s not out of beauty but to help you locate the bottle in a store.) Make sure a few thousand cases are produced, which is also listed, then pull out the handy shopping card to go…and go!
I did that for years! I would bring in my little list and then query employees, whether at the market or a wine store. Some are familiar with the WS lists and are ready for you. Others may steer you toward the pretty wine section…hold steady…the pay off and quality is IN the bottle, not on it.