Vintner Sharon Kazan Harris offers programs using wine as a business tool
St. Helena, Napa Valley, summer 2015 — Vintner Sharon Kazan Harris, who launched RARECAT Wines in 2009, is launching RARECAT Professional, a new consulting business which designs programs for businesses based on using wine as a business tool. Kazan Harris chooses wines specifically for each group and then provides background as she and the group taste the wines. “Wine is a powerful business tool for any business that depends on people,” she explains. “Wine brings people to the table, helps ease conversation and keeps people at the table longer. RARECAT Professional offers programs to attract and retain customers, delight employees and executives, and provide beautiful wines for corporate events,” she continues. “Our programs are highly memorable, fun and educational, Kazan Harris says. RARECAT Professional demystifies wine connoisseurship as an employee benefit and employee skills building format. More details: http://www.rarecatprofessional.com/
RARECAT Wines was founded in 2009 by Sharon Kazan Harris, a former publishing/technology executive who has spent more than 30 years living for part of the year in St. Emilion (Bordeaux) as she pursued her career in California. Today she seeks out unusual wines both in Napa Valley and in Bordeaux, and in fact is the only American woman vintner making wine in Bordeaux. Sharon is one of very few Americans to have received the DUAD degree. The Diplome Universitaire d’Aptitude a la Degustation des Vins is offered through the Université de Bordeaux’s Oenology department; it’s an intensive technical oenology degree program.
In marketing her wines, Kazan Harris conducts “trunk shows,” where a room of people are entertained and educated as they taste wines with her guidance. In March, April and May of this year Kazan Harris presented her wines to 350 people in trunk shows in southern and northern California. The winery’s current releases are 2014 Rosé ($24), R. Cat Syrah ($38), 2010 RARECAT Old Toll Road Napa Valley Cabernet Sauvignon ($100), 2011 RARECAT Chardonnay Russian River Charles Heintz ($65) and coming this fall, the RARECAT St. Emilion ($48). The winery’s Audrey Club offers numerous privileges, special events and wines: more at http://www.rarecatwines.com/Wines/Club/Audrey-Club .
The winery’s name is Harris’ homage to a “rarecat,” an elusive one-of-a-kind creature who touches others in a quiet way. Her wines express this philosophy with wines which are complex and balanced. The design motif comes from a Carthaginian coin from 320 – 300 B.C. One side of the coin shows a picture of Tanit, Goddess of Carthage, wearing an oriental tiara, while the other side reveals a majestic lion in front of a palm tree. Tanit is possibly one of the first “RARECATS,” a woman of such beauty and charm that she launched a new nation,” Harris explains.
Located in St. Helena, RARECAT is not open to the public. Appointments can be made by contacting Harris at 707-968-5031 or firstname.lastname@example.org or by visiting https://www.facebook.com/RarecatWines or http://www.rarecatwines.com/. Kazan’s RARECAT office is based in an unusual setting, a rehab’d warehouse in a stylish courtyard ringed with mulberry trees and a firepit. The warehouse, with its enormous high ceiling and roll-up garage-style industrial chic wall-door, contains an intriguing mix of family antiques (fifteenth century Spanish throne), rare early California-era paintings, other antiques and a 30’-long wooden farmhouse table. One façade of the warehouse features a graffiti art installation, painted on the spot during a “happening” event in the fall of 2014 by local artist Alex Dunn, part of the What Is Beauty series (photos and more at http://www.rarecatwines.com/Story/What-is-Beauty-Art-Series ). It is in this unusual and eclectic setting with an urban modern chic vibe where Sharon shares her passion and wine knowledge.